April 3, 2020
Communicating Essential Services to Your Customers During Coronavirus
As of this morning, at least 6,000 people with coronavirus have died in the United States and more than 245,000 are infected, according to the Johns Hopkins database. Nearly all Americans are under stay-at-home orders. For current information regarding COVID-19, visit the Centers for Disease Control and Prevention. To everyone providing an essential service right […]
Tags: Coronavirus, coronavirus marketing, essential home services, essential services
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March 20, 2020
Marketing in the Time of Social Distancing
Amidst quarantines, social distancing, travel bans, and event cancellations, you may feel like we’ve all fallen into the same shared fever dream. With all the uncertainties you’re facing as a business owner, there is one thing you can safely bet on: digital marketing in the time of social distancing is a must. To help you […]
Tags: Coronavirus, digital marketing, news, Social Distancing
March 13, 2020
What to Know About Google’s Call-Only Ad Campaigns
If the phone isn’t ringing, it’s time to do some thinking. While there are many marketing ideas you can try, if your primary concern is to get more calls to your business, it’s best to use Google Call-Only Ads. What are call-only ads? Source: WordStream Google’s call-only ads look a lot like regular PPC ads, […]
Tags: Bing call only, call only, call-only ads, call-only campaign, Google call-only
February 27, 2020
Social Listening: What it Is, Why it Matters, and How to Use it Effectively
How clearly have you defined your target market? After all, it’s the foundation upon which your marketing strategy is built, so knowing your audience is integral. But how well do you know your target audience? Do you have a clear idea of who they are and what they truly think about your brand and industry? […]
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February 14, 2020
How Chatbots Can Help Your Local Service Business
Businesses that don’t use chatbots are quickly falling behind the competition. That’s because consumers are getting more and more accustomed to around-the-clock service. According to HubSpot research, 82% of consumers think an immediate response from brands on marketing or sales questions is “important” or “very important.” In a world of one-hour deliveries, instant information, and […]
Tags: AI chatbots, bots, chatbot, chatbots, rule-based chatbots
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