October 10, 2019
The Best Social Media Content Ratio for Businesses
As a business owner, you are probably already aware that posting regularly to all of your business social media channels is an essential component of your digital marketing strategy. But do you plan your social media content in advance? Or do you have a tendency to post at random? If you don’t carefully consider how […]
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October 1, 2019
Understanding the Buyer’s Journey (for Home and Local Services)
How do you get someone who knows nothing about you to first pay attention, and then, give you money? Frankly, it’s difficult and there are a lot of steps involved. It’s kind of like dating. You need enough charm, confidence, and likeability to get a date in the first place. Then, if you don’t uphold […]
Tags: buyer journey, buyer's journey, customer journey, customer's journey, digital marketing, omnichannel marketing
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September 13, 2019
How to Use Social Stories to Advertise Your Business
If you use personal social media accounts, you have definitely seen the “stories” feature pop up at the very top of your apps. These fun tidbits offer insight on what your friends are doing day-to-day. But how can you translate this feature into a component of your social media marketing strategy? Businesses ranging from major […]
Tags: advertise, business, facebook stories, facebook story, instagram stories, instagram story, snapchat stories, snapchat story, Social Local, social media, social media marketing, social stories, SOLO
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August 30, 2019
DIY Content Marketing: How to Repurpose Your Content on Different Platforms
Content marketing can seem like a chore—especially if you’re comparing yourself to committed content marketing experts like Neil Patel and Gary Vaynerchuk. Where do they get all this time to produce all this content? It seems like they’re always making videos and writing several-thousand-word blogs. Don’t they have families? Do they ever take a vacation? […]
Tags: DIY Content Marketing, Re-Purposing Content, Repurposing Content
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August 23, 2019
Micro-Influencers: The Newest Social Media Trend
Whether you are a digital marketing guru or just a casual social media user, you have definitely heard of influencers. Social media celebrity profiles with millions of followers hanging on their every word (and listening to their product recommendations) have become a normal part of social media culture. But have you ever heard the term […]
Tags: influencer, influencers, micro-fluencer, micro-influencers, Social Local, social media, social media marketing, SOLO
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