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Choosing the Right Digital Marketing Company for 2021

If you are a business owner, the new year is the ideal time to think about any goals you have for your company and any changes you want to… Read More

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    Choosing the Right Digital Marketing Company for 2021

    If you are a business owner, the new year is the ideal time to think about any goals you have for your company and any changes you want to bring to it. If you are considering making changes to your  marketing strategy, you have come to the right place! While some businesses have in-house marketing, […]

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    Webinar Recap: Getting the Most Out of Your Marketing Company

    As a new year approaches, you may find yourself reevaluating your current marketing strategy. “Am I getting the most out of my marketing strategy? Am I getting enough leads? Are the leads I’m getting any good?” If you find yourself asking any of these questions, VitalStorm is here to help! We’ve been in digital marketing for […]

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    Google Introduces Bidding on Local Service Ads

    The world of digital marketing is ever-growing and expanding. You can use many services, tools, tactics, and strategies to increase your reach, gain leads, and a solid customer base. One such strategy is a newly introduced auction-based pricing for local service advertisers. On October 8th, Google introduced bidding on local services ads for select companies, […]

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    SEO Insights

    11 Tips to Optimize City Pages for Local SEO in 2020

    You probably already know the benefits of having city pages (aka community pages or location-specific pages) for your service or chain-style business, but do you know the best way to optimize your city pages? Whether it’s carpet cleaning, real estate, legal services, plumbing, electrical or HVAC, if you’re seeking clients in multiple cities, you want to have […]

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    How Social Media Helps SEO

    When it comes to understanding how social media helps SEO, things aren’t exactly clear-cut. Some time in 2010, the former head of web spam at Google, Matt Cutts, made a video confirming that Facebook and Twitter links were factored into the ranking of webpages. However, around 2014, he said that social links are not factored […]

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    Most Effective Content Marketing and Ad Channels During Coronavirus

    As COVID-19, aka coronavirus, continues to spread, small businesses are struggling. After about 2 months of stay-at-home directives, many businesses are declaring bankruptcy, others are desperately waiting on government loans, some are riding it out, and the lucky ones are thriving. The small businesses that are surviving are the ones that are meeting the demands […]

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    PPC Insights

    Marketing Alternatives to Pay-Per-Click Advertising

    If you know a thing or two about digital and online marketing, you have probably heard of “Pay-Per-Click Advertising.” To give you a summary, Pay-Per-Click is a fairly common method of online advertising; Using this marketing strategy, advertisers pay every time a user clicks their online ad. PPC advertising can take various forms such as: […]

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    4 Steps to Building A Successful Digital Marketing Campaign

    Quality lead generation is an important part of what we do as digital marketers. But before you can start driving traffic online, it’s vital to understand your customer and where you traffic comes from. Then, it’s all about tracking, testing, and repeating. 4 Steps to Building A Successful Digital Marketing Campaign Step 1: Determine Product […]

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    COVID-19 Google Ads Credit: Updated FAQ and Actionable Tips

    Small and medium-sized businesses (SMBs) around the world are suffering from the impact of coronavirus (COVID-19). To help businesses keep their doors open, Google has pledged $350 million in ad credits to qualifying SMBs. Here’s some updated information on the Google ad credits. What is the COVID-19 Google Ads credit? This credit (up to $1,000 […]

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    Website Insights

    How to Improve Mobile Page Speed

      It doesn’t matter how good your website or landing page is, if it doesn’t load fast enough most people won’t notice. Even the best ads struggle to convert when the landing page is slow. Most users (53%) will abandon your page if it takes over three seconds to load (Think with Google). And, unfortunately, the average […]

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    How to Make Your Website Lighting Fast

      How many times have you abandoned a website because of slow load times? We’re betting a lot. Not only do users care about how fast your website loads, Google and other search engines do too. Google will downgrade slow, heavy sites in the search rankings. People are impatient. It doesn’t matter how great your […]

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    What to Know Before Migrating Your Website | A Moving Guide

      Migrating or moving your website to a new server or agency is a common and sometimes necessary change. While upgrading the design, domain, hosting, and other main features of your website can be a smart move, it’s important to know about the possible complications before proceeding. Sometimes big website changes can severely impact your […]

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