April 3, 2020

Communicating Essential Services to Your Customers During Coronavirus

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As of this morning, at least 6,000 people with coronavirus have died in the United States and more than 245,000 are infected, according to the Johns Hopkins database. Nearly all Americans are under stay-at-home orders. For current information regarding COVID-19, visit the Centers for Disease Control and Prevention. To everyone providing an essential service right […]

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March 20, 2020

Marketing in the Time of Social Distancing

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Amidst quarantines, social distancing, travel bans, and event cancellations, you may feel like we’ve all fallen into the same shared fever dream. With all the uncertainties you’re facing as a business owner, there is one thing you can safely bet on: digital marketing in the time of social distancing is a must. To help you […]

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What to Know About Google’s Call-Only Ad Campaigns - VitalStorm

March 13, 2020

What to Know About Google’s Call-Only Ad Campaigns

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If the phone isn’t ringing, it’s time to do some thinking. While there are many marketing ideas you can try, if your primary concern is to get more calls to your business, it’s best to use Google Call-Only Ads. What are call-only ads? Source: WordStream Google’s call-only ads look a lot like regular PPC ads, […]

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February 27, 2020

Social Listening: What it Is, Why it Matters, and How to Use it Effectively

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How clearly have you defined your target market? After all, it’s the foundation upon which your marketing strategy is built, so knowing your audience is integral. But how well do you know your target audience? Do you have a clear idea of who they are and what they truly think about your brand and industry? […]

How Chatbots Can Help Your Local Service Business - VitalStorm

February 14, 2020

How Chatbots Can Help Your Local Service Business

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Businesses that don’t use chatbots are quickly falling behind the competition. That’s because consumers are getting more and more accustomed to around-the-clock service. According to HubSpot research, 82% of consumers think an immediate response from brands on marketing or sales questions is “important” or “very important.” In a world of one-hour deliveries, instant information, and […]

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