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Webinar Recap: Breaking Down Your PPC Campaign When It’s Not Working Out
December 22, 2020
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Webinar Recap: Breaking Down Your PPC Campaign When It’s Not Working Out
When diving into your PPC campaign, it’s important to understand what can go wrong and take the proper steps to fix it. After all, “you don’t want to throw the baby out with the bath water.” In other words, how many times have you thrown something away because it wasn’t working? Instead of throwing out […]
Continue ReadingChoosing the Right Digital Marketing Company for 2021
If you are a business owner, the new year is the ideal time to think about any goals you have for your company and any changes you want to bring to it. If you are considering making changes to your marketing strategy, you have come to the right place! While some businesses have in-house marketing, […]
Continue ReadingWebinar Recap: Getting the Most Out of Your Marketing Company
As a new year approaches, you may find yourself reevaluating your current marketing strategy. “Am I getting the most out of my marketing strategy? Am I getting enough leads? Are the leads I’m getting any good?” If you find yourself asking any of these questions, VitalStorm is here to help! We’ve been in digital marketing for […]
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11 Tips to Optimize City Pages for Local SEO in 2020
You probably already know the benefits of having city pages (aka community pages or location-specific pages) for your service or chain-style business, but do you know the best way to optimize your city pages? Whether it’s carpet cleaning, real estate, legal services, plumbing, electrical or HVAC, if you’re seeking clients in multiple cities, you want to have […]
Continue ReadingHow Social Media Helps SEO
When it comes to understanding how social media helps SEO, things aren’t exactly clear-cut. Some time in 2010, the former head of web spam at Google, Matt Cutts, made a video confirming that Facebook and Twitter links were factored into the ranking of webpages. However, around 2014, he said that social links are not factored […]
Continue ReadingMost Effective Content Marketing and Ad Channels During Coronavirus
As COVID-19, aka coronavirus, continues to spread, small businesses are struggling. After about 2 months of stay-at-home directives, many businesses are declaring bankruptcy, others are desperately waiting on government loans, some are riding it out, and the lucky ones are thriving. The small businesses that are surviving are the ones that are meeting the demands […]
Continue ReadingPPC Insights
Marketing Alternatives to Pay-Per-Click Advertising
If you know a thing or two about digital and online marketing, you have probably heard of “Pay-Per-Click Advertising.” To give you a summary, Pay-Per-Click is a fairly common method of online advertising; Using this marketing strategy, advertisers pay every time a user clicks their online ad. PPC advertising can take various forms such as: […]
Continue Reading4 Steps to Building A Successful Digital Marketing Campaign
Quality lead generation is an important part of what we do as digital marketers. But before you can start driving traffic online, it’s vital to understand your customer and where you traffic comes from. Then, it’s all about tracking, testing, and repeating. 4 Steps to Building A Successful Digital Marketing Campaign Step 1: Determine Product […]
Continue ReadingCOVID-19 Google Ads Credit: Updated FAQ and Actionable Tips
Small and medium-sized businesses (SMBs) around the world are suffering from the impact of coronavirus (COVID-19). To help businesses keep their doors open, Google has pledged $350 million in ad credits to qualifying SMBs. Here’s some updated information on the Google ad credits. What is the COVID-19 Google Ads credit? This credit (up to $1,000 […]
Continue ReadingWebsite Insights
How to Improve Mobile Page Speed
It doesn’t matter how good your website or landing page is, if it doesn’t load fast enough most people won’t notice. Even the best ads struggle to convert when the landing page is slow. Most users (53%) will abandon your page if it takes over three seconds to load (Think with Google). And, unfortunately, the average […]
Continue ReadingHow to Make Your Website Lighting Fast
How many times have you abandoned a website because of slow load times? We’re betting a lot. Not only do users care about how fast your website loads, Google and other search engines do too. Google will downgrade slow, heavy sites in the search rankings. People are impatient. It doesn’t matter how great your […]
Continue ReadingWhat to Know Before Migrating Your Website | A Moving Guide
Migrating or moving your website to a new server or agency is a common and sometimes necessary change. While upgrading the design, domain, hosting, and other main features of your website can be a smart move, it’s important to know about the possible complications before proceeding. Sometimes big website changes can severely impact your […]
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