November 8, 2019
Google Webmaster Conference Product Summit Recap
Last week, Google held its first Google Webmaster Conference Summit at the GooglePlex in Mountain View, California to help webmasters optimize their sites for Search. Google has hosted Webmaster Conferences throughout the world, but this is the first time they’ve held it at the GooglePlex. And unlike other Google conferences, this was a full-day event. […]
Tags: BERT, deduplication, duplicate content, Google BERT, Google Search, Google Webmaster Conference, Google Webmaster Conference Product Summit, http, https, robots.txt
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October 25, 2019
How to Manage Email Marketing Lists and Campaigns | Local Service Marketing
Customer emails are a gold mine. The emails you’ve collected over the years are the most qualified prospect list you have. Take advantage! These are already people that have voluntarily signed up to receive emails from you. These are not cold calls. The people on your email list are already interested in what you have […]
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October 10, 2019
The Best Social Media Content Ratio for Businesses
As a business owner, you are probably already aware that posting regularly to all of your business social media channels is an essential component of your digital marketing strategy. But do you plan your social media content in advance? Or do you have a tendency to post at random? If you don’t carefully consider how […]
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October 1, 2019
Understanding the Buyer’s Journey (for Home and Local Services)
How do you get someone who knows nothing about you to first pay attention, and then, give you money? Frankly, it’s difficult and there are a lot of steps involved. It’s kind of like dating. You need enough charm, confidence, and likeability to get a date in the first place. Then, if you don’t uphold […]
Tags: buyer journey, buyer's journey, customer journey, customer's journey, digital marketing, omnichannel marketing
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September 13, 2019
How to Use Social Stories to Advertise Your Business
If you use personal social media accounts, you have definitely seen the “stories” feature pop up at the very top of your apps. These fun tidbits offer insight on what your friends are doing day-to-day. But how can you translate this feature into a component of your social media marketing strategy? Businesses ranging from major […]
Tags: advertise, business, facebook stories, facebook story, instagram stories, instagram story, snapchat stories, snapchat story, Social Local, social media, social media marketing, social stories, SOLO
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