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Social Media Marketing Strategy: The Ultimate Guide
March 5, 2021
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Social Media Marketing Strategy: The Ultimate Guide
Social media marketing is vital to a good digital marketing strategy. Over 3.6 billion people in the world are on some form of social media! It is an effective way for anyone to get news, stay engaged and interact with pretty much anyone. Businesses can take advantage of social media and use it to market […]
Continue ReadingThe Dos and Don’ts of Email Marketing
In the rush to enhance their digital presence and appear social media savvy, many businesses tend to forego email marketing. However, the data from Hubspot shows that 40 percent of Business-to-Business marketers believe email newsletters are vital for the success of their content marketing. In addition, most people check their email everyday and are likely to come […]
Continue ReadingWebinar Recap: Finally Cracking The Code To Getting More, And Better, Online Leads
To capture or create demand with your marketing campaign, you want to make sure you leave no stone unturned. In other words, be relentless and diligent in your digital marketing efforts. This webinar is designed to educate you on the difference between creating and capturing online demand, which is best for the home services industry, […]
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11 Tips to Optimize City Pages for Local SEO in 2020
You probably already know the benefits of having city pages (aka community pages or location-specific pages) for your service or chain-style business, but do you know the best way to optimize your city pages? Whether it’s carpet cleaning, real estate, legal services, plumbing, electrical or HVAC, if you’re seeking clients in multiple cities, you want to have […]
Continue ReadingHow Social Media Helps SEO
When it comes to understanding how social media helps SEO, things aren’t exactly clear-cut. Some time in 2010, the former head of web spam at Google, Matt Cutts, made a video confirming that Facebook and Twitter links were factored into the ranking of webpages. However, around 2014, he said that social links are not factored […]
Continue ReadingMost Effective Content Marketing and Ad Channels During Coronavirus
As COVID-19, aka coronavirus, continues to spread, small businesses are struggling. After about 2 months of stay-at-home directives, many businesses are declaring bankruptcy, others are desperately waiting on government loans, some are riding it out, and the lucky ones are thriving. The small businesses that are surviving are the ones that are meeting the demands […]
Continue ReadingPPC Insights
Your Complete Guide To Pay-Per-Click Advertising
If you’re a business owner, you’ve probably heard the term “pay-per-click advertising”. You may have even wondered if it’s the right choice for you. When choosing the right advertising tools, it’s important you know all the details and make sure they align with your specific goals and needs. VitalStorm answers some of your most […]
Continue ReadingMarketing Alternatives to Pay-Per-Click Advertising
If you know a thing or two about digital and online marketing, you have probably heard of “Pay-Per-Click Advertising.” To give you a summary, Pay-Per-Click is a fairly common method of online advertising; Using this marketing strategy, advertisers pay every time a user clicks their online ad. PPC advertising can take various forms such as: […]
Continue Reading4 Steps to Building A Successful Digital Marketing Campaign
Quality lead generation is an important part of what we do as digital marketers. But before you can start driving traffic online, it’s vital to understand your customer and where you traffic comes from. Then, it’s all about tracking, testing, and repeating. 4 Steps to Building A Successful Digital Marketing Campaign Step 1: Determine Product […]
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How to Improve Mobile Page Speed
It doesn’t matter how good your website or landing page is, if it doesn’t load fast enough most people won’t notice. Even the best ads struggle to convert when the landing page is slow. Most users (53%) will abandon your page if it takes over three seconds to load (Think with Google). And, unfortunately, the average […]
Continue ReadingHow to Make Your Website Lighting Fast
How many times have you abandoned a website because of slow load times? We’re betting a lot. Not only do users care about how fast your website loads, Google and other search engines do too. Google will downgrade slow, heavy sites in the search rankings. People are impatient. It doesn’t matter how great your […]
Continue ReadingWhat to Know Before Migrating Your Website | A Moving Guide
Migrating or moving your website to a new server or agency is a common and sometimes necessary change. While upgrading the design, domain, hosting, and other main features of your website can be a smart move, it’s important to know about the possible complications before proceeding. Sometimes big website changes can severely impact your […]
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