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Webinar Recap: Tips to Help Prepare You for 2020’s Busy Season in Home Services
June 3, 2020
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Webinar Recap: Tips to Help Prepare You for 2020’s Busy Season in Home Services
The busy season is here, and this season is unlike any other. In today’s economy, it is normal for home service providers to be anxious about the upcoming months. Despite the unique challenges we face today, being successful in this year’s peak season isn’t impossible. If you didn’t get a chance, watch our webinar for […]
Continue ReadingHow Social Media Helps SEO
When it comes to understanding how social media helps SEO, things aren’t exactly clear-cut. Some time in 2010, the former head of web spam at Google, Matt Cutts, made a video confirming that Facebook and Twitter links were factored into the ranking of webpages. However, around 2014, he said that social links are not factored […]
Continue ReadingMost Effective Content Marketing and Ad Channels During Coronavirus
As COVID-19, aka coronavirus, continues to spread, small businesses are struggling. After about 2 months of stay-at-home directives, many businesses are declaring bankruptcy, others are desperately waiting on government loans, some are riding it out, and the lucky ones are thriving. The small businesses that are surviving are the ones that are meeting the demands […]
Continue ReadingSEO Insights
How Social Media Helps SEO
When it comes to understanding how social media helps SEO, things aren’t exactly clear-cut. Some time in 2010, the former head of web spam at Google, Matt Cutts, made a video confirming that Facebook and Twitter links were factored into the ranking of webpages. However, around 2014, he said that social links are not factored […]
Continue ReadingMost Effective Content Marketing and Ad Channels During Coronavirus
As COVID-19, aka coronavirus, continues to spread, small businesses are struggling. After about 2 months of stay-at-home directives, many businesses are declaring bankruptcy, others are desperately waiting on government loans, some are riding it out, and the lucky ones are thriving. The small businesses that are surviving are the ones that are meeting the demands […]
Continue ReadingWhat Is a Local Citation? How to Get Listed in Top Local Directories
When optimizing your website for local search, one of the most important things you can do is make sure your business is listed on all relevant sites and local directories. If your business has been around for a while, you are probably already listed on many online directories, such as Google, Yelp, Bing, and […]
Continue ReadingPPC Insights
What to Know About Google’s Call-Only Ad Campaigns
If the phone isn’t ringing, it’s time to do some thinking. While there are many marketing ideas you can try, if your primary concern is to get more calls to your business, it’s best to use Google Call-Only Ads. What are call-only ads? Source: WordStream Google’s call-only ads look a lot like regular PPC […]
Continue ReadingYouTube Ads vs. Google Search Ads | Pros and Cons
While they shouldn’t be seen in opposition to each other, it’s important to understand the differences between YouTube Ads and Google Search Ads (pay-per-click). YouTube Ads vs. Google Ads Google Search Ads Regular Google Search ads are great, especially for local businesses. Year after year, this is the main form of advertising that we […]
Continue ReadingHow Your Social Media Presence Can Improve Your PPC Performance
Marketing isn’t a one-size-fits-all solution anymore. It involves a vast net of different industries and areas of emphasis, and you need to be adept at doing several things at once to make sure your business comes out on top. While you generally want to make sure that your business shows up at the top […]
Continue ReadingWebsite Insights
How to Improve Mobile Page Speed
It doesn’t matter how good your website or landing page is, if it doesn’t load fast enough most people won’t notice. Even the best ads struggle to convert when the landing page is slow. Most users (53%) will abandon your page if it takes over three seconds to load (Think with Google). And, unfortunately, the average […]
Continue ReadingHow to Make Your Website Lighting Fast
How many times have you abandoned a website because of slow load times? We’re betting a lot. Not only do users care about how fast your website loads, Google and other search engines do too. Google will downgrade slow, heavy sites in the search rankings. People are impatient. It doesn’t matter how great your […]
Continue ReadingWhat to Know Before Migrating Your Website | A Moving Guide
Migrating or moving your website to a new server or agency is a common and sometimes necessary change. While upgrading the design, domain, hosting, and other main features of your website can be a smart move, it’s important to know about the possible complications before proceeding. Sometimes big website changes can severely impact your […]
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