January 17, 2020
12-Point Landing Page Checklist
In a digital marketing space, a landing page is the separate page that shows up whenever you click on a link in an email or on ads from Google, Facebook, YouTube etc. While webpages allow users to explore, check out various links and components of a website, a landing page is much […]
Tags: content marketing, copy, digital marketing, landing page
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December 19, 2019
So the Removal of Instagram Likes Is Imminent – Now What?
Anyone working in the marketing sphere knows how important social media is to a business’s brand. In fact, it’s now a necessity for businesses to invest in their social media presence. Whether through in-app ads or influencer marketing, social media campaigns are a must. Facebook-owned Instagram understands the value of their platform more than anyone, […]
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December 16, 2019
YouTube Ads vs. Google Search Ads | Pros and Cons
While they shouldn’t be seen in opposition to each other, it’s important to understand the differences between YouTube Ads and Google Search Ads (pay-per-click). YouTube Ads vs. Google Ads Google Search Ads Regular Google Search ads are great, especially for local businesses. Year after year, this is the main form of advertising that we use […]
Tags: Google Ads, YouTube, YouTube Ads
November 29, 2019
4 Tools and Apps for Social Media Management
In this increasingly connected world where most people happen to get their news, updates and overall information on social media, it is important for businesses to use social media to their advantage. Not only must businesses be on social media, their presence must be active, engaging and unique. To the layman, social media management might […]
Tags: social media reporting, social media scheduling, social media tools
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November 8, 2019
Google Webmaster Conference Product Summit Recap
Last week, Google held its first Google Webmaster Conference Summit at the GooglePlex in Mountain View, California to help webmasters optimize their sites for Search. Google has hosted Webmaster Conferences throughout the world, but this is the first time they’ve held it at the GooglePlex. And unlike other Google conferences, this was a full-day event. […]
Tags: BERT, deduplication, duplicate content, Google BERT, Google Search, Google Webmaster Conference, Google Webmaster Conference Product Summit, http, https, robots.txt
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