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Marketing Alternatives to Pay-Per-Click Advertising
September 1, 2020
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Marketing Alternatives to Pay-Per-Click Advertising
If you know a thing or two about digital and online marketing, you have probably heard of “Pay-Per-Click Advertising.” To give you a summary, Pay-Per-Click is a fairly common method of online advertising; Using this marketing strategy, advertisers pay every time a user clicks their online ad. PPC advertising can take various forms such as: […]
Continue ReadingWebinar Recap: How to Leverage Other Marketing Options to Help the Rising Cost of PPC
Google’s pay-per-click advertising has its benefits, but they come at a high cost. With the rising cost of PPC advertising, you may be wondering what your other options are. In this webinar, we’ll cover how you can leverage other marketing options to drive more business to your home service company. Feel free to download the […]
Continue ReadingFacebook Ads vs Boosted Posts: Which Is Right for You
What’s the difference between a Facebook Ad and a Boosted Post? It’s important to understand the strengths and weaknesses of both advertising methods. In a nutshell, boosting a post is an easy way to take an existing post on your Page’s timeline and pay to promote it to the audience of your choosing. It is […]
Continue ReadingSEO Insights
How Social Media Helps SEO
When it comes to understanding how social media helps SEO, things aren’t exactly clear-cut. Some time in 2010, the former head of web spam at Google, Matt Cutts, made a video confirming that Facebook and Twitter links were factored into the ranking of webpages. However, around 2014, he said that social links are not factored […]
Continue ReadingMost Effective Content Marketing and Ad Channels During Coronavirus
As COVID-19, aka coronavirus, continues to spread, small businesses are struggling. After about 2 months of stay-at-home directives, many businesses are declaring bankruptcy, others are desperately waiting on government loans, some are riding it out, and the lucky ones are thriving. The small businesses that are surviving are the ones that are meeting the demands […]
Continue ReadingWhat Is a Local Citation? How to Get Listed in Top Local Directories
When optimizing your website for local search, one of the most important things you can do is make sure your business is listed on all relevant sites and local directories. If your business has been around for a while, you are probably already listed on many online directories, such as Google, Yelp, Bing, and […]
Continue ReadingPPC Insights
Marketing Alternatives to Pay-Per-Click Advertising
If you know a thing or two about digital and online marketing, you have probably heard of “Pay-Per-Click Advertising.” To give you a summary, Pay-Per-Click is a fairly common method of online advertising; Using this marketing strategy, advertisers pay every time a user clicks their online ad. PPC advertising can take various forms such as: […]
Continue Reading4 Steps to Building A Successful Digital Marketing Campaign
Quality lead generation is an important part of what we do as digital marketers. But before you can start driving traffic online, it’s vital to understand your customer and where you traffic comes from. Then, it’s all about tracking, testing, and repeating. 4 Steps to Building A Successful Digital Marketing Campaign Step 1: Determine Product […]
Continue ReadingCOVID-19 Google Ads Credit: Updated FAQ and Actionable Tips
Small and medium-sized businesses (SMBs) around the world are suffering from the impact of coronavirus (COVID-19). To help businesses keep their doors open, Google has pledged $350 million in ad credits to qualifying SMBs. Here’s some updated information on the Google ad credits. What is the COVID-19 Google Ads credit? This credit (up to $1,000 […]
Continue ReadingWebsite Insights
How to Improve Mobile Page Speed
It doesn’t matter how good your website or landing page is, if it doesn’t load fast enough most people won’t notice. Even the best ads struggle to convert when the landing page is slow. Most users (53%) will abandon your page if it takes over three seconds to load (Think with Google). And, unfortunately, the average […]
Continue ReadingHow to Make Your Website Lighting Fast
How many times have you abandoned a website because of slow load times? We’re betting a lot. Not only do users care about how fast your website loads, Google and other search engines do too. Google will downgrade slow, heavy sites in the search rankings. People are impatient. It doesn’t matter how great your […]
Continue ReadingWhat to Know Before Migrating Your Website | A Moving Guide
Migrating or moving your website to a new server or agency is a common and sometimes necessary change. While upgrading the design, domain, hosting, and other main features of your website can be a smart move, it’s important to know about the possible complications before proceeding. Sometimes big website changes can severely impact your […]
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