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A Beginner’s Guide To Paid Search Marketing
November 22, 2022
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A Beginner’s Guide To Paid Search Marketing
Paid search marketing is a model of internet marketing used to drive traffic to websites. Businesses who invest in paid search are looking to optimize their advertising, reach their target audience, and increase conversions by ranking high on search engine results pages (SERPs). Needless to say, paid search marketing is a marketing 𝐝𝐨 if you […]
Continue Reading4 Reasons Why Gratitude Is The Best Marketing Plan You Can Have
‘Tis the season to give thanks. As you gather around the table this Thanksgiving and share what you’re most thankful for, consider adding this one to your list: your customers. Showing gratitude humanizes your brand and makes it easier for people to connect with you. Gratitude is truly the best marketing plan you can have. […]
Continue ReadingTop 6 Marketing Horrors You Will Want To Avoid
Is your current marketing strategy all tricks and no treats? If so, then something needs to change! Here are the top 6 marketing horrors you will want to avoid if you want to be successful in your marketing campaigns going forward. 1. Ghosting Your Customers Boo! Ghosting your customers can be pretty scary. It’s easy […]
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A Contractor’s Guide To Keeping Up With Online Marketing
If you’re a contractor, you’re probably busy and don’t have much time to keep up with all the latest and greatest that is online marketing. It’s a fact that marketing is continually changing and evolving. That being said, it’s no wonder it can be so hard to keep up with. In this guide, we walk […]
Continue ReadingTop 5 Reasons Blogs Are Great For SEO: Everything You Should Know
Top 5 Reasons Blogs Are Great For SEO: Everything You Should Know Over 25 years ago, Bill Gates uttered the phrase “content is king” and he was not wrong! Content is king when it comes to your blogs. Blogging helps boost your SEO (search engine optimization) quality and your website’s position on search engine results. […]
Continue ReadingTop 8 Reasons Why Your Small Business Absolutely Needs SEO
Top 8 Reasons Why Your Small Business Absolutely Needs SEO If your small business isn’t using SEO (search engine optimization), then you should consider changing that ASAP. Consumers nowadays rely heavily on search engines to help them find what they’re looking for. When they’re searching for a product or service you offer, you want to […]
Continue ReadingPPC Insights
A Contractor’s Guide To Keeping Up With Online Marketing
If you’re a contractor, you’re probably busy and don’t have much time to keep up with all the latest and greatest that is online marketing. It’s a fact that marketing is continually changing and evolving. That being said, it’s no wonder it can be so hard to keep up with. In this guide, we walk […]
Continue ReadingSEO vs. PPC: How They Differ and Which Is Better For Your Small Business?
SEO vs. PPC: How They Differ and Which Is Better For Your Small Business? SEO and PPC can be complex, with a lot of moving parts. They combine a large number of tools and best practices that are constantly evolving and changing. To best break it down so it’s easier to understand, let’s cover them […]
Continue ReadingWebinar Recap: How Do I Know My Marketing Will Work?
If you’re paying for marketing, chances are you find yourself asking this question a lot: How Do I Know My Marketing Will Work? In order to know if your marketing will work, it’s important that you understand the underlying truth of an effective marketing strategy – and that begins with user intent. User intent falls […]
Continue ReadingWebsite Insights
A Contractor’s Guide To Keeping Up With Online Marketing
If you’re a contractor, you’re probably busy and don’t have much time to keep up with all the latest and greatest that is online marketing. It’s a fact that marketing is continually changing and evolving. That being said, it’s no wonder it can be so hard to keep up with. In this guide, we walk […]
Continue ReadingTop 5 Surprising Reasons Why Good Content Writing Is So Important
Top 5 Surprising Reasons Why Good Content Writing Is So Important There are several reasons why good content writing is so important to your business. For starters, content is the heart of your digital marketing strategy. Not only does it help build trust and connect with your audience, it also fuels other parts of your […]
Continue ReadingWhat Every Marketer Should Know About API Integrations
What Every Marketer Should Know About API Integrations In today’s world, we’ve come to expect and rely on interactivity and connectivity everywhere we go. When it comes to booking a flight or making a reservation, for example, you can thank API’s for making it a seamless process. First, let’s dive into the basics. What Are […]
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