How to Improve Mobile Page Speed
It doesn’t matter how good your website or landing page is, if it doesn’t load fast enough most people won’t notice. Even the best ads struggle to convert when… Read More
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More Than Just A Design
Convert. That’s what a website for a local service company must do. Designed for action, all while building trust and reinforcing your company’s brand story. Your website should be a place where users discover that you are the expert they are searching for. To stand out from the competition, your message must be compelling and your website easy to take action and quick to perform in search results.
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Content Marketing
Content marketing is a recent buzzword for an old marketing idea – to create and share compelling content that grabs the attention of your target market. What if your customers actually learned from your content? Or, even looked forward to your messaging?
“A tribe is a group of people connected to one another, connected to a leader, and connected to an idea. For millions of years, human beings have been part of one tribe or another. A group needs only two things to be a tribe: a shared interest and a way to communicate.”- Seth Godin, Tribes: We Need You to Lead Us
The key to building a tribe that will faithfully advocate your business and share your stories is to implement a long-term content marketing strategy that appeals to your content niche.
This should start on your website, with the copy crafted across each page, as well as the focus and strategy for your site’s blog. And of course, should continue into Social Media and other marketing. But, the website is the starting point.
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Getting it right
There are some key factors to maintaining a website that performs in search engines as well as converts traffic into leads, and eventually sales:
- Decrease load speed keep users from bailing on your site before it loads
- Optimizing for mobile since the internet is now mobile-first
- Keeping content conversational so voice assistance pick your content
- Design responsive so your site looks its best on any size screen
- Think intentionally about content and user intent
- Invest in an SEO strategy and social media management
Website Insights
Optimizing your marketing strategy is easy — if you’re in the know about changes. Get the latest tips and trends from local digital marketing experts.
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Continue ReadingWhat to Know Before Migrating Your Website | A Moving Guide
Migrating or moving your website to a new server or agency is a common and sometimes necessary change. While upgrading the design, domain, hosting, and other main features of… Read More
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