Getting it right
There are some key factors to maintaining a website that performs in search engines as well as converts traffic into leads, and eventually sales:
- Decrease load speed keep users from bailing on your site before it loads
- Optimizing for mobile since the internet is now mobile-first
- Keeping content conversational so voice assistance pick your content
- Design responsive so your site looks its best on any size screen
- Think intentionally about content and user intent
- Invest in an SEO strategy and social media management