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Marketing Alternatives to Pay-Per-Click Advertising

If you know a thing or two about digital and online marketing, you have probably heard of “Pay-Per-Click Advertising.” To give you a summary, Pay-Per-Click is a fairly common… Read More

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The most effective local digital marketing strategies implement both Paid and Organic. SEO ensures the health of your site in the search engines as well as its presence across a web of search results and channels.

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Ever-Evolving Search Engines

Google is always evolving its search algorithm in order to best serve up search engine results. As new strategies and best practices continue to develop, one things that has always remained true is: serving up the best search results is about serving up content most relevant to the search terms employed by users.

Investing in SEO is a must and foundation to any effective online marketing strategy.

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SEO Insights

Optimizing your marketing strategy is easy — if you’re in the know about changes. Get the latest tips and trends from local digital marketing experts.

How Social Media Helps SEO

When it comes to understanding how social media helps SEO, things aren’t exactly clear-cut. Some time in 2010, the former head of web spam at Google, Matt Cutts, made… Read More

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Most Effective Content Marketing and Ad Channels During Coronavirus

As COVID-19, aka coronavirus, continues to spread, small businesses are struggling. After about 2 months of stay-at-home directives, many businesses are declaring bankruptcy, others are desperately waiting on government loans,… Read More

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What Is a Local Citation? How to Get Listed in Top Local Directories

  When optimizing your website for local search, one of the most important things you can do is make sure your business is listed on all relevant sites and local… Read More

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