How Social Media Helps SEO

When it comes to understanding how social media helps SEO, things aren’t exactly clear-cut. Some time in 2010, the former head of web spam at Google, Matt Cutts, made a video confirming that Facebook and Twitter links were factored into the ranking of webpages. However, around 2014, he said that social links are not factored […]

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Most Effective Content Marketing and Ad Channels During Coronavirus

As COVID-19, aka coronavirus, continues to spread, small businesses are struggling. After about 2 months of stay-at-home directives, many businesses are declaring bankruptcy, others are desperately waiting on government loans, some are riding it out, and the lucky ones are thriving. The small businesses that are surviving are the ones that are meeting the demands […]

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What Is a Local Citation? How to Get Listed in Top Local Directories

  When optimizing your website for local search, one of the most important things you can do is make sure your business is listed on all relevant sites and local directories. If your business has been around for a while, you are probably already listed on many online directories, such as Google, Yelp, Bing, and […]

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How to Use Structured Data to Enhance SERP Presence

  If you want to enhance your visibility and appearance in the search engine results page, add structured data (aka schema markup) to tell search engines more about your page for special search result features and enhancements. Similar to Google Ads extensions, such as location and review extensions, structured data provides additional information to your […]

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The Complete Digital Marketing Checklist for Home Service Companies

  Digital marketing has a broad definition and an even broader scope. Anything you do online or on an app to market or advertise for your business is considered digital marketing. It expands across several different platforms including: Google Ads Bing Ads Facebook Ads Social Media Posts Website Presence Content Marketing Search Engine Optimization That’s […]

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How to Use Google Keyword Planner to Boost Search Engine Rankings

Google Keyword Planner is a free tool that you can use to create keyword campaigns and improve your SEO copywriting. It was originally created for advertisers, but serves as an incredibly useful tool for anyone looking to increase their web traffic and search engine results page (SERP) rankings. There are plenty of alternative keyword research […]

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How to Improve Search Engine Rankings (SEO) for Your Blog

A lot of people give up on blogging and content marketing for business because they simply don’t see the traffic results they want. Despite months of hard work creating content and publishing it on your blog, you may find that no matter how hard you search, nothing’s appearing in the search engine results page (SERP). […]

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Does PPC Contribute to SEO in 2019?

In 2019, it’s impossible to avoid using the internet when you’re on the lookout for a new service – or to find someone who can provide said service for you. And just about all of us turn to search to help us find what we’re looking for. Pay-per-click advertising, or PPC, is one of the […]

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How 5G Is Transforming the Internet… and Your Business

You’ve heard of autonomous vehicles, virtual reality, and the Internet of Things (IoT), but have you ever thought about how our current wireless network can handle all of the devices and demand? Well, 4G just won’t do. Enter 5G, the fifth generation of cellular communications to meet our business and consumer demands. It’s the high-speed […]

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OK Google, How Does Voice Search Impact Local Service Marketing?

Voice search is growing fast. As speech-recognition accuracy gets better and better, more and more of us will start using voice searches and commands. There is an often-quoted statistic among search marketers that 50% of all searches will be conducted by voice by 2020. Often attributed to ComScore, the prediction was in fact made by […]

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