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Marketing Alternatives to Pay-Per-Click Advertising

If you know a thing or two about digital and online marketing, you have probably heard of “Pay-Per-Click Advertising.” To give you a summary, Pay-Per-Click is a fairly common… Read More

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How Digital Marketing works for Local Services

When it comes to marketing for local services, the end result is, of course, lead generation. Whether through capturing demand with organic or paid search or creating demand with display ads and social media, marketing for local services requires direct response strategies that book sales.

When consumers are searching for local services, buying cycles are typically short. The campaigns that win are the campaigns that drive action.

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Paid Search

Capture searches for your local service, generate leads and convert them into sales. Paid search is a lifeline that can scale your lead flow on demand.

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Search Engine Optimization

Be found in more places online and be heard through voice search. SEO capitalizes on the organic searches in your market.

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Social Media

Tell your story and form a tribe with your audience. Social media gives you the opportunity to connect with customers before and after they need you.

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Websites

Stand out and showcase your expertise as a local service pro. How you position yourself among the competition is crucial to winning leads online.

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Call Center Coaching

Stop burning money on good leads and leaving profits on the table. Your call center can be coached to maximize leads and profits.

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8 Things your digital marketing
agency should be doing