Remove the Blindfold
We talk to countless local service companies who are driving blind when it comes to marketing. They have no idea which ad campaigns and strategies are actually driving leads and sales, and as a result have inaccurate and misleading data about their cost per lead, conversion rates, return on investment, and the overall success of their marketing campaigns.
Vital Metrics is a dashboard that gives you the clearest picture possible by measuring your campaign performance down to the most important number: true-cost-per-qualified-lead. By mining data from every lead, we can truly optimize your marketing campaigns from beginning to end.
See real-time data measuring the value of every single lead.Let us know how we can help
How it works
Valuable data is harvested from actual conversations between the customer and the call center so that you can truly see the effectiveness of your campaign as well as the effectiveness of your call center to close leads. This data also empowers us to make constant tweaks and changes that improve campaign performance as well as empowering you to make the most out of your customer service and sales department.
VitalMetrics provides a Booking Percentage on leads and can even assign a Quality Score rating for each CSR in your call center. Transparent, bottom-line reporting points your campaign in the most profitable direction, while positively impacting your bottom line. If you aren’t keeping track of where your marketing dollars are going, you could be leaving money on the table.
You don’t have to rely on impressions, clicks, or even call counts to estimate campaign success. Know it with real, precise data.