The Complete Digital Marketing Checklist for Home Service Companies
Digital marketing has a broad definition and an even broader scope. Anything you do online or on an app to market or advertise for your business is considered digital marketing. It expands across several different platforms including: Google Ads Bing Ads Facebook Ads Social Media Posts Website Presence Content Marketing Search Engine Optimization That’s […]
How to Use Google Keyword Planner to Boost Search Engine Rankings
Google Keyword Planner is a free tool that you can use to create keyword campaigns and improve your SEO copywriting. It was originally created for advertisers, but serves as an incredibly useful tool for anyone looking to increase their web traffic and search engine results page (SERP) rankings. There are plenty of alternative keyword […]
How to Improve Search Engine Rankings (SEO) for Your Blog
A lot of people give up on blogging and content marketing for business because they simply don’t see the traffic results they want. Despite months of hard work creating content and publishing it on your blog, you may find that no matter how hard you search, nothing’s appearing in the search engine results page (SERP). […]
Can PPC Affect SEO? How Paid Search Can Boost Your Organic Performance
It’s impossible to avoid using the internet when you’re on the lookout for a new service – or to find someone who can provide said service for you. And just about all of us turn to search to help us find what we’re looking for. Pay-per-click advertising, or PPC, is one of the most tried-and-true […]
How 5G Is Transforming the Internet… and Your Business
You’ve heard of autonomous vehicles, virtual reality, and the Internet of Things (IoT), but have you ever thought about how our current wireless network can handle all of the devices and demand? Well, 4G just won’t do. Enter 5G, the fifth generation of cellular communications to meet our business and consumer demands. It’s the high-speed […]
OK Google, How Does Voice Search Impact Local Service Marketing?
Voice search is growing fast. As speech-recognition accuracy gets better and better, more and more of us will start using voice searches and commands. There is an often-quoted statistic among search marketers that 50% of all searches will be conducted by voice by 2020. Often attributed to ComScore, the prediction was in fact made by […]
How to Improve Mobile Page Speed
It doesn’t matter how good your website or landing page is, if it doesn’t load fast enough most people won’t notice. Even the best ads struggle to convert when the landing page is slow. Most users (53%) will abandon your page if it takes over three seconds to load (Think with Google). And, unfortunately, the average […]
Utilizing Search Trends for the Home Service Industry
VitalStorm is unique in the marketing field, because we solely focus on the Home Service industry. As a result, we can recognize market trends as they relate to our client’s businesses. When you know what to expect out of Pay-Per-Click (PPC) services throughout the year, understand the peaks and valleys of search traffic in general, and cater to searchers’ habits, you can make more informed decisions for your business.
How to Appear in Google’s Featured Snippet Box
Have you ever typed something into Google and seen the answer pop up immediately in a featured snippet box? Often, when a user types something into Google, a special featured snippet block, also known as a quick answer box or ranking 0, appears at the top of the search results page (SERP), above the #1 […]
6 Digital Marketing Tools We Use to Get You More Leads
Generating leads online without digital marketing tools is in the same vein as building a house without a hammer: technically possible, but extremely inefficient. VitalStorm uses several digital marketing tools that get you the upper-hand when generating new leads. With years of digital marketing experience and expertise working with the home service industry, we’ve gathered the information needed to narrow down which ones are the most viable.