SEO vs. PPC: How They Differ and Which Is Better For Your Small Business?

SEO vs. PPC: How They Differ and Which Is Better For Your Small Business? SEO and PPC can be complex, with a lot of moving parts. They combine a large number of tools and best practices that are constantly evolving and changing. To best break it down so it’s easier to understand, let’s cover them […]

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Webinar Recap: How Do I Know My Marketing Will Work?

If you’re paying for marketing, chances are you find yourself asking this question a lot: How Do I Know My Marketing Will Work? In order to know if your marketing will work, it’s important that you understand the underlying truth of an effective marketing strategy – and that begins with user intent. User intent falls […]

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Your Complete Guide To Pay-Per-Click Advertising

  If you’re a business owner, you’ve probably heard the term “pay-per-click advertising”. You may have even wondered if it’s the right choice for you. When choosing the right advertising tools, it’s important you know all the details and make sure they align with your specific goals and needs. VitalStorm answers some of your most […]

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Marketing Alternatives to Pay-Per-Click Advertising

If you know a thing or two about digital and online marketing, you have probably heard of “Pay-Per-Click Advertising.” To give you a summary, Pay-Per-Click is a fairly common method of online advertising; Using this marketing strategy, advertisers pay every time a user clicks their online ad. PPC advertising can take various forms such as: […]

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4 Steps to Building A Successful Digital Marketing Campaign

Quality lead generation is an important part of what we do as digital marketers. But before you can start driving traffic online, it’s vital to understand your customer and where you traffic comes from. Then, it’s all about tracking, testing, and repeating. 4 Steps to Building A Successful Digital Marketing Campaign Step 1: Determine Product […]

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COVID-19 Google Ads Credit: Updated FAQ and Actionable Tips

Small and medium-sized businesses (SMBs) around the world are suffering from the impact of coronavirus (COVID-19). To help businesses keep their doors open, Google has pledged $350 million in ad credits to qualifying SMBs. Here’s some updated information on the Google ad credits. What is the COVID-19 Google Ads credit? This credit (up to $1,000 […]

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What to Know About Google’s Call-Only Ad Campaigns

  If the phone isn’t ringing, it’s time to do some thinking. While there are many marketing ideas you can try, if your primary concern is to get more calls to your business, it’s best to use Google Call-Only Ads. What are call-only ads? Source: WordStream Google’s call-only ads look a lot like regular PPC […]

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YouTube Ads vs. Google Search Ads | Pros and Cons

  While they shouldn’t be seen in opposition to each other, it’s important to understand the differences between YouTube Ads and Google Search Ads (pay-per-click). YouTube Ads vs. Google Ads Google Search Ads Regular Google Search ads are great, especially for local businesses. Year after year, this is the main form of advertising that we […]

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How Your Social Media Presence Can Improve Your PPC Performance

  Marketing isn’t a one-size-fits-all solution anymore. It involves a vast net of different industries and areas of emphasis, and you need to be adept at doing several things at once to make sure your business comes out on top. While you generally want to make sure that your business shows up at the top […]

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Bing Ads are Now Called Microsoft Ads

It was just about this time last year when we were greeted with the news that Google was rebranding their advertising platform from Google Adwords to the more succinctly named Google Ads. The higher-ups at the tech giant made the call to rebrand their advertising offerings in an effort to reflect their shifting priorities, and […]

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