What to Know About Google’s Call-Only Ad Campaigns

  If the phone isn’t ringing, it’s time to do some thinking. While there are many marketing ideas you can try, if your primary concern is to get more calls to your business, it’s best to use Google Call-Only Ads. What are call-only ads? Source: WordStream Google’s call-only ads look a lot like regular PPC […]

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YouTube Ads vs. Google Search Ads | Pros and Cons

  While they shouldn’t be seen in opposition to each other, it’s important to understand the differences between YouTube Ads and Google Search Ads (pay-per-click). YouTube Ads vs. Google Ads Google Search Ads Regular Google Search ads are great, especially for local businesses. Year after year, this is the main form of advertising that we […]

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How Your Social Media Presence Can Improve Your PPC Performance

  Marketing isn’t a one-size-fits-all solution anymore. It involves a vast net of different industries and areas of emphasis, and you need to be adept at doing several things at once to make sure your business comes out on top. While you generally want to make sure that your business shows up at the top […]

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Bing Ads are Now Called Microsoft Ads

It was just about this time last year when we were greeted with the news that Google was rebranding their advertising platform from Google Adwords to the more succinctly named Google Ads. The higher-ups at the tech giant made the call to rebrand their advertising offerings in an effort to reflect their shifting priorities, and […]

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The Complete Digital Marketing Checklist for Home Service Companies

  Digital marketing has a broad definition and an even broader scope. Anything you do online or on an app to market or advertise for your business is considered digital marketing. It expands across several different platforms including: Google Ads Bing Ads Facebook Ads Social Media Posts Website Presence Content Marketing Search Engine Optimization That’s […]

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Landing Page Best Practices: the DOs and DON’Ts

Landing pages have never been more critical to your business than they are today. Your potential customers’ attention span is short and they have dozens of listings to scroll through and choose from, so you’ve got to maximize your chance with them. If they’re looking for a service and your landing page doesn’t strike the […]

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What to Know About the New and Improved Google Ads Editor v1

Recently, Google announced the new Google Ads Editor, version 1, which replaces the old AdWords Editor. Along with a name change, there are quite a few new features and capabilities that address long-standing requests from the Google Ads community. The newly renamed and redesigned Ads Editor significantly increases productivity for anyone with a Google Ads […]

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Amazon Home Services vs. Google Local Services Ads

As the internet has grown into the sprawling, interconnected web of services it has become today, we’ve seen companies like Google and Amazon dip their toes into the home-service industry. Since we use these services every day, all across the globe, it only makes sense that they’d try to take advantage of the opportunities that […]

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Does PPC Contribute to SEO in 2019?

In 2019, it’s impossible to avoid using the internet when you’re on the lookout for a new service – or to find someone who can provide said service for you. And just about all of us turn to search to help us find what we’re looking for. Pay-per-click advertising, or PPC, is one of the […]

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What Is Amazon Home Services? Is It Worth It?

Amazon launched its Home Services operation in early 2015 to help its customers find home repair and maintenance professionals, and it looks like it’s here to stay. But is it a smart choice for local service professionals? Scheduling Has Never Been Easier Amazon makes the process very simple for its customers to schedule a home […]

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