Landing Page Best Practices: the DOs and DON’Ts
Landing pages have never been more critical to your business than they are today. Your potential customers’ attention span is short and they have dozens of listings to scroll through and choose from, so you’ve got to maximize your chance with them. If they’re looking for a service and your landing page doesn’t strike the […]
What to Know About the New and Improved Google Ads Editor v1
Recently, Google announced the new Google Ads Editor, version 1, which replaces the old AdWords Editor. Along with a name change, there are quite a few new features and capabilities that address long-standing requests from the Google Ads community. The newly renamed and redesigned Ads Editor significantly increases productivity for anyone with a Google Ads […]
Amazon Home Services vs. Google Local Services Ads
As the internet has grown into the sprawling, interconnected web of services it has become today, we’ve seen companies like Google and Amazon dip their toes into the home-service industry. Since we use these services every day, all across the globe, it only makes sense that they’d try to take advantage of the opportunities that […]
Can PPC Affect SEO? How Paid Search Can Boost Your Organic Performance
It’s impossible to avoid using the internet when you’re on the lookout for a new service – or to find someone who can provide said service for you. And just about all of us turn to search to help us find what we’re looking for. Pay-per-click advertising, or PPC, is one of the most tried-and-true […]
What Is Amazon Home Services? Is It Worth It?
Amazon launched its Home Services operation in early 2015 to help its customers find home repair and maintenance professionals, and it looks like it’s here to stay. But is it a smart choice for local service professionals? Scheduling Has Never Been Easier Amazon makes the process very simple for its customers to schedule a home […]
What’s New With Google LSAs?
The Google Local Service Ads (LSA) platform is constantly changing to better meet business and consumer needs. Several changes over the past six months have impacted: How the Google algorithm ranks advertisers The way businesses can showcase their LSA ads What the consumer sees in the live platform when searching These changes provide the user […]
How Great Google Reviews Improve Your Local Service Ads
Every business has the same goal: to attract as many customers as possible and to leave them satisfied so they’ll keep coming back. However, the hard part is figuring out the precise combination of factors that would make your business stand out among the rest. Everyone tells you different things, and it’s difficult to pinpoint […]
Negative Effects of Constantly Pausing Your PPC Ads
The pause button in the Google Ads platform can be really beneficial for those in the home service industry. If you don’t offer 24/7 emergency service or if you’re not open on Christmas Day, you can simply pause your ads. This way, you can make sure you’re not racking up your ad spend while you’re […]
5 Benefits of the Ad Preview Tool
We are often asked by clients why they can’t see their own ads. While there are multiple factors to this question – including time of day, location of the searcher and what keyword they were searching for – to help narrow things down, most often a Client Relationship manager from VitalStorm will first ask: Were you using the Google Ad Preview Tool?
How to Choose the Right Negative Keywords
While the goal of a PPC campaign manager is to draw as many clicks as possible to certain ads by placing bids on certain words, sometimes the best strategy is to know which terms your audience isn’t looking for. These are known as negative keywords, and you can optimize your campaign by identifying which ones you need to weed out to produce better performance from the terms you want people to click on. However, starting from scratch and knowing which negative keywords to choose can be daunting, and it can sidetrack the work you’re doing quite easily.