It was just about this time last year when we were greeted with the news that Google was rebranding their advertising platform from Google Adwords to the more succinctly named Google Ads. The higher-ups at the tech giant made the call to rebrand their advertising offerings in an effort to reflect their shifting priorities, and […]
Continue ReadingDigital marketing has a broad definition and an even broader scope. Anything you do online or on an app to market or advertise for your business is considered digital marketing. It expands across several different platforms including: Google Ads Bing Ads Facebook Ads Social Media Posts Website Presence Content Marketing Search Engine Optimization That’s […]
Continue ReadingLanding pages have never been more critical to your business than they are today. Your potential customers’ attention span is short and they have dozens of listings to scroll through and choose from, so you’ve got to maximize your chance with them. If they’re looking for a service and your landing page doesn’t strike the […]
Continue ReadingRecently, Google announced the new Google Ads Editor, version 1, which replaces the old AdWords Editor. Along with a name change, there are quite a few new features and capabilities that address long-standing requests from the Google Ads community. The newly renamed and redesigned Ads Editor significantly increases productivity for anyone with a Google Ads […]
Continue ReadingAs the internet has grown into the sprawling, interconnected web of services it has become today, we’ve seen companies like Google and Amazon dip their toes into the home-service industry. Since we use these services every day, all across the globe, it only makes sense that they’d try to take advantage of the opportunities that […]
Continue ReadingIt’s impossible to avoid using the internet when you’re on the lookout for a new service – or to find someone who can provide said service for you. And just about all of us turn to search to help us find what we’re looking for. Pay-per-click advertising, or PPC, is one of the most tried-and-true […]
Continue ReadingAmazon launched its Home Services operation in early 2015 to help its customers find home repair and maintenance professionals, and it looks like it’s here to stay. But is it a smart choice for local service professionals? Scheduling Has Never Been Easier Amazon makes the process very simple for its customers to schedule a home […]
Continue ReadingThe Google Local Service Ads (LSA) platform is constantly changing to better meet business and consumer needs. Several changes over the past six months have impacted: How the Google algorithm ranks advertisers The way businesses can showcase their LSA ads What the consumer sees in the live platform when searching These changes provide the user […]
Continue ReadingEvery business has the same goal: to attract as many customers as possible and to leave them satisfied so they’ll keep coming back. However, the hard part is figuring out the precise combination of factors that would make your business stand out among the rest. Everyone tells you different things, and it’s difficult to pinpoint […]
Continue ReadingThe pause button in the Google Ads platform can be really beneficial for those in the home service industry. If you don’t offer 24/7 emergency service or if you’re not open on Christmas Day, you can simply pause your ads. This way, you can make sure you’re not racking up your ad spend while you’re […]
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