Top 5 Tips For Spring Cleaning Your Digital Marketing Efforts

Top 5 Tips For Spring Cleaning Your Digital Marketing Efforts Spring has officially arrived, which can only mean one thing – spring cleaning! It’s time to start thinking about creating fresh content, dusting off that marketing plan, and organizing your current digital marketing efforts. You won’t need a set of rubber gloves and a bucket […]

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Social Media Marketing Strategy: The Ultimate Guide

Social media marketing is vital to a good digital marketing strategy. Over 3.6 billion people in the world are on some form of social media! It is an effective way for anyone to get news, stay engaged and interact with pretty much anyone. Businesses can take advantage of social media and use it to market […]

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Top 7 Digital Marketing Trends To Watch In 2021

Top 7 Digital Marketing Trends To Watch in 2021 There are some digital marketing marketing trends you just can’t ignore in 2021. The world of marketing (and technology) is ever-changing, evolving more rampant each and every year. But add in a global pandemic, things are sure to change – and fast!  In this blog, we […]

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Facebook Ads vs Boosted Posts: Which Is Right for You

What’s the difference between a Facebook Ad and a Boosted Post? It’s important to understand the strengths and weaknesses of both advertising methods. In a nutshell, boosting a post is an easy way to take an existing post on your Page’s timeline and pay to promote it to the audience of your choosing. It is […]

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How Social Media Helps SEO

When it comes to understanding how social media helps SEO, things aren’t exactly clear-cut. Some time in 2010, the former head of web spam at Google, Matt Cutts, made a video confirming that Facebook and Twitter links were factored into the ranking of webpages. However, around 2014, he said that social links are not factored […]

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Social Listening: What it Is, Why it Matters, and How to Use it Effectively

  How clearly have you defined your target market? After all, it’s the foundation upon which your marketing strategy is built, so knowing your audience is integral. But how well do you know your target audience? Do you have a clear idea of who they are and what they truly think about your brand and […]

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So the Removal of Instagram Likes Is Imminent – Now What?

  Anyone working in the marketing sphere knows how important social media is to a business’s brand. In fact, it’s now a necessity for businesses to invest in their social media presence. Whether through in-app ads or influencer marketing, social media campaigns are a must. Facebook-owned Instagram understands the value of their platform more than […]

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4 Tools and Apps for Social Media Management

  In this increasingly connected world where most people happen to get their news, updates and overall information on social media, it is important for businesses to use social media to their advantage. Not only must businesses be on social media, their presence must be active, engaging and unique. To the layman, social media management […]

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The Best Social Media Content Ratio for Businesses

As a business owner, you are probably already aware that posting regularly to all of your business social media channels is an essential component of your digital marketing strategy. But do you plan your social media content in advance? Or do you have a tendency to post at random? If you don’t carefully consider how […]

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How to Use Social Stories to Advertise Your Business

If you use personal social media accounts, you have definitely seen the “stories” feature pop up at the very top of your apps. These fun tidbits offer insight on what your friends are doing day-to-day. But how can you translate this feature into a component of your social media marketing strategy? Businesses ranging from major […]

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