How Social Media Helps SEO

When it comes to understanding how social media helps SEO, things aren’t exactly clear-cut. Some time in 2010, the former head of web spam at Google, Matt Cutts, made a video confirming that Facebook and Twitter links were factored into the ranking of webpages. However, around 2014, he said that social links are not factored […]

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Social Listening: What it Is, Why it Matters, and How to Use it Effectively

  How clearly have you defined your target market? After all, it’s the foundation upon which your marketing strategy is built, so knowing your audience is integral. But how well do you know your target audience? Do you have a clear idea of who they are and what they truly think about your brand and […]

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So the Removal of Instagram Likes Is Imminent – Now What?

  Anyone working in the marketing sphere knows how important social media is to a business’s brand. In fact, it’s now a necessity for businesses to invest in their social media presence. Whether through in-app ads or influencer marketing, social media campaigns are a must. Facebook-owned Instagram understands the value of their platform more than […]

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4 Tools and Apps for Social Media Management

  In this increasingly connected world where most people happen to get their news, updates and overall information on social media, it is important for businesses to use social media to their advantage. Not only must businesses be on social media, their presence must be active, engaging and unique. To the layman, social media management […]

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The Best Social Media Content Ratio for Businesses

As a business owner, you are probably already aware that posting regularly to all of your business social media channels is an essential component of your digital marketing strategy. But do you plan your social media content in advance? Or do you have a tendency to post at random? If you don’t carefully consider how […]

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How to Use Social Stories to Advertise Your Business

If you use personal social media accounts, you have definitely seen the “stories” feature pop up at the very top of your apps. These fun tidbits offer insight on what your friends are doing day-to-day. But how can you translate this feature into a component of your social media marketing strategy? Businesses ranging from major […]

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How Your Social Media Presence Can Improve Your PPC Performance

  Marketing isn’t a one-size-fits-all solution anymore. It involves a vast net of different industries and areas of emphasis, and you need to be adept at doing several things at once to make sure your business comes out on top. While you generally want to make sure that your business shows up at the top […]

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The Best Social Media Accounts by Home Service Companies

Social media is one of the most critical components of a well-rounded digital marketing strategy. It increases brand recognition, widens your audience, and helps you uniquely target new customers with your posts and ads. At VitalStorm, we encourage all of our clients to focus on building a strong social media presence. (For more about the […]

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12 Social Media Content Calendar Ideas

One of the most important things you can do for your business social media accounts is create a game plan and stick to it. Creating a social media content calendar ahead of time ensures that you have a constant stream of relevant content posting on your channels. This helps keep your customers engaged and excited […]

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How to Use Trending Topics in Social Media Marketing

One of the most effective ways to engage with your followers on social media is to talk to them about a topic that already interests them. If your business participates in conversations when it counts, your customers will listen when you post about your products or services too. You may have seen major brand names […]

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