Anyone working in the marketing sphere knows how important social media is to a business’s brand. In fact, it’s now a necessity for businesses to invest in their social media presence. Whether through in-app ads or influencer marketing, social media campaigns are a must. Facebook-owned Instagram understands the value of their platform more than […]
Continue ReadingIn this increasingly connected world where most people happen to get their news, updates and overall information on social media, it is important for businesses to use social media to their advantage. Not only must businesses be on social media, their presence must be active, engaging and unique. To the layman, social media management […]
Continue ReadingAs a business owner, you are probably already aware that posting regularly to all of your business social media channels is an essential component of your digital marketing strategy. But do you plan your social media content in advance? Or do you have a tendency to post at random? If you don’t carefully consider how […]
Continue ReadingIf you use personal social media accounts, you have definitely seen the “stories” feature pop up at the very top of your apps. These fun tidbits offer insight on what your friends are doing day-to-day. But how can you translate this feature into a component of your social media marketing strategy? Businesses ranging from major […]
Continue ReadingMarketing isn’t a one-size-fits-all solution anymore. It involves a vast net of different industries and areas of emphasis, and you need to be adept at doing several things at once to make sure your business comes out on top. While you generally want to make sure that your business shows up at the top […]
Continue ReadingSocial media is one of the most critical components of a well-rounded digital marketing strategy. It increases brand recognition, widens your audience, and helps you uniquely target new customers with your posts and ads. At VitalStorm, we encourage all of our clients to focus on building a strong social media presence. (For more about the […]
Continue ReadingOne of the most important things you can do for your business social media accounts is create a game plan and stick to it. Creating a social media content calendar ahead of time ensures that you have a constant stream of relevant content posting on your channels. This helps keep your customers engaged and excited […]
Continue ReadingOne of the most effective ways to engage with your followers on social media is to talk to them about a topic that already interests them. If your business participates in conversations when it counts, your customers will listen when you post about your products or services too. You may have seen major brand names […]
Continue ReadingIf you are a small business owner who wouldn’t describe yourself as “social media savvy,” it can be tempting to ignore social media as a marketing tool. But the truth is, social media is an integral part of daily life for many people, including your potential customers. At VitalStorm, we encourage our clients to embrace […]
Continue ReadingMost companies know by now that social media is an essential marketing component. But if you as a business owner are not knowledgeable about it, it can seem intimidating. Our Social Local team at VitalStorm strives to help business owners achieve the social media success they need without the headache. As you consider how best […]
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