“Measurement is the first step that leads to control and eventually to improvement. If you can’t measure something, you can’t understand it. If you can’t understand it, you can’t control it. If you can’t control it, you can’t improve it.”
– H. James Harrington
Using our in-house Metrics platform, we track ad performance down to the phone call level. There, we mine specific data points that give us insight into ad performance as well as call center performance.
By not measuring the productivity of your marketing dollars of your CSRs through call tracking, you could be throwing money away.
Many lead tracking services can provide data such as impressions and clicks, but VitalStorm takes it much further by providing you a true cost-per-qualified-lead. Not only do we count and log phone calls, but our team of Lead Qualifiers mine every phone call to determine if it qualifies as a true lead or not. Our team qualifies over 40,000 calls per month.
The Lead Qualifiers go through our Vital 10 checkpoints for each call, giving our clients the clearest possible picture of the success and effectiveness of their advertising campaign and customer service department.
There is vital information waiting to be harvested from each and every call made to your call center.
Get Started Today!