Change is expected within any growing company – and this year VitalStorm experienced its share of significant change. In addition to growing departmentally, our workforce also expanded, adding new faces and new skill sets to forward our momentum. A more recent change that reflects our commitment to promoting from within has already proven to be […]
Continue ReadingIf you’ve tried searching for local garage door repair, duct cleaning, or almost any other home service on Google recently, you may have noticed a new Local Services ad box at the top of the search results. We wrote about Google’s Home Services Beta Test back in 2015, but the program is now beyond its […]
Continue ReadingGoogle, Bing, and other search engines are constantly looking for better ways to target and convert local users. One of the best methods they’ve discovered using location extensions within their ads. This allows users to see your name, address, and phone number (NAP), increasing phone calls, in-store visits, map searches, and conversion rates. We’ve written […]
Continue ReadingThe holiday season can mean big business and it’s coming fast. But while spending rises, so does the competition. Do you have a strategy in place for your PPC and SEO holiday campaigns? In addition to searches for “Thanksgiving recipes” and “best Christmas gifts for dad,” people will also be searching for electricians, plumbers, and other […]
Continue ReadingKeyword research is a time-consuming process that many people ignore or rush through without understanding the huge impact it can have on your business. Yes, it takes time. And no, shortcuts won’t work. Before you start paying for expensive software programs for keyword data and research, do the basics first. One of the biggest mistakes […]
Continue ReadingLast week, the Google Inside AdWords blog announced a change in how they will display sitelinks, callouts, and snippets on mobile ads, which will take effect at the end of this month. Building on other AdWords updates such as expanded text ads, Google will simplify and improve their mobile ads with more useful and informative […]
Continue ReadingDo you know where your customers are coming from? HomeAdvisor, mobile search, the radio? By using call tracking for each of your advertising channels, it’s easy to pinpoint the highest performing campaigns and the lowest performing customer service representatives. Call tracking allows you to attribute success to a specific marketing effort. Some industries rely on […]
Continue ReadingDo you stream YouTube videos on your big screen? If not, you probably will soon. If video consumption trends have taught us anything, it’s that cable TV is being dropped for internet streaming. Digital video sites, such as YouTube, Hulu, and Netflix are preferred by younger and older viewers alike. According to a recent Defy Media […]
Continue Reading2016 proved to be a pivotal year for VitalStorm, both internally and within the digital marketplace. Prompted by exceptional growth, the year began with an ambitious move to a new office where additional space and a lake view offered a renewed vibrancy to the team. It was a year where business goals were exceeded and […]
Continue ReadingAs we head into the new year, it’s important to take a look back at the past in order to prepare for the future. If your New Year’s resolution for your business is to get more leads and gain exposure, VitalStorm can help you self-reflect and improve. Contact us to discuss how you can increase […]
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