We are often asked by clients why they can’t see their own ads. While there are multiple factors to this question – including time of day, location of the searcher and what keyword they were searching for – to help narrow things down, most often a Client Relationship manager from VitalStorm will first ask: Were you using the Google Ad Preview Tool?
Continue ReadingWhile the goal of a PPC campaign manager is to draw as many clicks as possible to certain ads by placing bids on certain words, sometimes the best strategy is to know which terms your audience isn’t looking for. These are known as negative keywords, and you can optimize your campaign by identifying which ones you need to weed out to produce better performance from the terms you want people to click on. However, starting from scratch and knowing which negative keywords to choose can be daunting, and it can sidetrack the work you’re doing quite easily.
Continue ReadingWe recently explained how Smart Bidding optimizes bids in real time by factoring in a wide range of signals about the intent and context of every search. Over the past year, Google Ads (formerly Google AdWords) has been focusing on bringing the same kind of machine learning to its search ad formats. This summer, responsive […]
Continue ReadingThe ad world is always changing and ever-evolving, and it will continue to do so. Even just a few decades ago, desktop computers were the way to go, thanks to the explosion of the internet. But now, smartphones and mobile searches have leapt into the forefront – and they’re here to stay.
Continue ReadingGenerating leads online without digital marketing tools is in the same vein as building a house without a hammer: technically possible, but extremely inefficient. VitalStorm uses several digital marketing tools that get you the upper-hand when generating new leads. With years of digital marketing experience and expertise working with the home service industry, we’ve gathered the information needed to narrow down which ones are the most viable.
Continue ReadingAny kind of advertising campaign with the intent of providing direct lead generation should have call tracking in place. That’s how marketing companies can make claims about providing oh-so-many calls per day or per week. The question remains: are those phone calls actual business opportunities? At VitalStorm, we don’t make claims regarding how many calls you will get per week, instead we focus on a strategic measurable indicator—Cost per Lead. So, what’s the difference between Cost per Lead and Cost per Call?
Continue ReadingBing Ads is a platform similar to Google AdWords. Our home service customers benefit daily from our online advertising efforts through both platforms. If you were walking down the street, and a man reached out to you with $100 in his hand, would you tell him “No, thank you”? Not utilizing both the Bing Ads and Google AdWords platforms is a similar mistake. If you’re interested in starting an advertising campaign on the Bing Ads platform, however, it’s important to consider the recent changes on the platform, as these can impact the strategies showcased in articles that were published prior to March of this year.
Continue ReadingOnline consumers are curious, demanding and, frankly, impatient. Do you have the answers they’re looking for? If not, you’re missing out on business. At our breakout session at this Spring’s SGI Expo next week, you’ll find out how you can use new digital marketing tactics through Google to show up when and where they are searching, and provide them with the information they’re looking for. Don’t miss this breakout because we are going to be highlighting the Google Local Service Ads platform (previously known as Google Home Service Ads).
Continue ReadingSpring is just around the corner. With the winter weather coming to an end, it’s the perfect time for your customers to prepare their HVAC system to transition to the warmer months. But it’s not just your customer who needs to gear up for the spring. Be advised that the Google and Bing Pay-Per-Click (PPC) […]
Continue ReadingDid you know that phone leads have a higher conversion rate than any other type of lead? In fact, call tracking data tells us that phone calls convert at a 10-15x higher closing rate than form or chat leads. Human interaction is still the best way to land sales. No matter how convenient a form […]
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