Most Effective Content Marketing and Ad Channels During Coronavirus
As COVID-19, aka coronavirus, continues to spread, small businesses are struggling. After about 2 months of stay-at-home directives, many businesses are declaring bankruptcy, others are desperately waiting on government loans, some are riding it out, and the lucky ones are thriving. The small businesses that are surviving are the ones that are meeting the demands […]
Communicating Essential Services to Your Customers During Coronavirus
As of this morning, at least 6,000 people with coronavirus have died in the United States and more than 245,000 are infected, according to the Johns Hopkins database. Nearly all Americans are under stay-at-home orders. For current information regarding COVID-19, visit the Centers for Disease Control and Prevention. To everyone providing an essential service […]
Amazon Home Services vs. Google Local Services Ads
As the internet has grown into the sprawling, interconnected web of services it has become today, we’ve seen companies like Google and Amazon dip their toes into the home-service industry. Since we use these services every day, all across the globe, it only makes sense that they’d try to take advantage of the opportunities that […]
Google LSA Best Practices
Google Local Service Ads is another great digital platform that can help home and local service companies generate leads. To make you as successful as possible, here are the Google LSA best practices: Get MORE Online Reviews Unlike PPC ads, you can’t associate your local service ads with a keyword and call it a day […]
What Is Amazon Home Services? Is It Worth It?
Amazon launched its Home Services operation in early 2015 to help its customers find home repair and maintenance professionals, and it looks like it’s here to stay. But is it a smart choice for local service professionals? Scheduling Has Never Been Easier Amazon makes the process very simple for its customers to schedule a home […]
3 Common Reasons Home Service Customers Leave a Bad Review
Home Service providers receive reviews, just like owners of other businesses. You’re providing a service to a customer, and some are inevitably going to be unhappy for one reason or another. But what exactly prompts those customers to leave a bad review in the first place? There’s no way to know precisely what will make […]
What’s New With Google LSAs?
The Google Local Service Ads (LSA) platform is constantly changing to better meet business and consumer needs. Several changes over the past six months have impacted: How the Google algorithm ranks advertisers The way businesses can showcase their LSA ads What the consumer sees in the live platform when searching These changes provide the user […]
How Great Google Reviews Improve Your Local Service Ads
Every business has the same goal: to attract as many customers as possible and to leave them satisfied so they’ll keep coming back. However, the hard part is figuring out the precise combination of factors that would make your business stand out among the rest. Everyone tells you different things, and it’s difficult to pinpoint […]
6 Digital Marketing Tools We Use to Get You More Leads
Generating leads online without digital marketing tools is in the same vein as building a house without a hammer: technically possible, but extremely inefficient. VitalStorm uses several digital marketing tools that get you the upper-hand when generating new leads. With years of digital marketing experience and expertise working with the home service industry, we’ve gathered the information needed to narrow down which ones are the most viable.
What More Can I Do to Generate Online Leads?
In the world of digital marketing, traditional Google Pay Per Click (PPC) ads remain the best way to grow your business by providing motivated and quick-to-book leads from people needing service now. But after years of running traditional PPC, you may start to question: what other kind of online lead sources are out there? What more could I be doing to reach potential clients in the digital market?