Generating leads online without digital marketing tools is in the same vein as building a house without a hammer: technically possible, but extremely inefficient. VitalStorm uses several digital marketing tools that get you the upper-hand when generating new leads.
With years of digital marketing experience and expertise working with the home service industry, we’ve gathered the information needed to narrow down which ones are the most viable.
Here are 6 digital marketing tools that generate leads:
1. Google AdWords
With Google being the world’s leading search engine, it’s a no-brainer that we try to push as many ads as possible onto the platform. And thanks to the utility of Google AdWords, we consistently create and manage ads that optimize lead generation for our clients.
Google AdWords is a digital marketing tool used to create and distribute pay-per-click (PPC) ads that can appear at the top of the Google search engine results page (SERP). Thanks to the global scale of Google itself, Google AdWords is the most popular advertising system in the world, and it is our most essential tool for generating new leads. We tailor each ad to your existing and expanding markets, which helps to create as many leads as possible.
2. Bing Ads
While Google may be the most recognized search engine in the world, that doesn’t mean it’s the only platform we focus on. Advertising on Bing is also important, as it’s the second most popular search engine. We implement PPC ads via Bing Ads to further maximize lead generation.
Much like Google AdWords, Bing Ads is tailored to fit Bing’s search engine, so our paid search efforts can reach an even wider audience.
3. Google Local Service Ads (LSAs)
Ads can work on either a local or global scale, so targeting the right audience on the right platform is important. For example, if you’re an electrician with a service area in Northern Arkansas, you want to appear as a search result when people search “electrician northern Arkansas.” That’s why VitalStorm utilizes Google Local Service Ads (LSAs) to tailor certain ads for local areas. When people search for a specific service in their area, we set up our clients’ LSA platforms to help match customer inquiries to your business.
When a prospective customer clicks on one of our ads, they should be directed to a professionally-made, accessible and visually-appealing web page. That’s why at VitalStorm we build our websites in WordPress, a content management system made to improve website development and search engine optimization. We use it for building custom-made websites for our clients.
However, simply a building a clean, branded website isn’t good enough for us. We want your website to generate leads all on its own. Our websites are designed with conversion optimization in mind, so your business can get more leads. We also utilize content marketing to increase regular traffic to your website and implement third-party plugins to optimize your website for higher search rankings.
5. Yoast SEO
A notable example of a WordPress plugin VitalStorm uses is Yoast SEO. Yoast SEO has a unique rating system for website content that determines if it will have higher search rankings. It’s considered the most comprehensive SEO software available for WordPress, and a tool VitalStorm uses for all website content. Yoast SEO helps us push your website higher in the search results, as we narrow down specific keywords and phrases for web pages and blogs.
6. Facebook Ads
Being undoubtably one of the most popular websites of the new millennium, Facebook has turned itself into a landscape for both personal and professional endeavors. We use the ad space provided by Facebook to attract more leads for your business. Social media enables businesses to build relationships with their customers, but Facebook ads help create more uniquely-driven leads, as well as generate traffic for your business page. Additionally, we can adjust your ad demographics to target a specific audience; people who are more likely to convert.
VitalStorm understands that in digital marketing, it’s important to target every viable service vertical and area of a client. Through the use of Google AdWords, Bing Ads, Facebook Ads, WordPress and more, we are able to increase your online presence and generate new leads on a consistent basis.
If you’re interested in utilizing these digital marketing tools to their fullest effect, contact VitalStorm at 1-877-311-5695 to sign up for our paid search services.