COVID-19 Google Ads Credit: Updated FAQ and Actionable Tips

Small and medium-sized businesses (SMBs) around the world are suffering from the impact of coronavirus (COVID-19). To help businesses keep their doors open, Google has pledged $350 million in ad credits to qualifying SMBs. Here’s some updated information on the Google ad credits. What is the COVID-19 Google Ads credit? This credit (up to $1,000 […]

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What to Know About Google’s Call-Only Ad Campaigns

  If the phone isn’t ringing, it’s time to do some thinking. While there are many marketing ideas you can try, if your primary concern is to get more calls to your business, it’s best to use Google Call-Only Ads. What are call-only ads? Source: WordStream Google’s call-only ads look a lot like regular PPC […]

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How Chatbots Can Help Your Local Service Business

Businesses that don’t use chatbots are quickly falling behind the competition. That’s because consumers are getting more and more accustomed to around-the-clock service. According to HubSpot research, 82% of consumers think an immediate response from brands on marketing or sales questions is “important” or “very important.” In a world of one-hour deliveries, instant information, and […]

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YouTube Ads vs. Google Search Ads | Pros and Cons

  While they shouldn’t be seen in opposition to each other, it’s important to understand the differences between YouTube Ads and Google Search Ads (pay-per-click). YouTube Ads vs. Google Ads Google Search Ads Regular Google Search ads are great, especially for local businesses. Year after year, this is the main form of advertising that we […]

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Google Webmaster Conference Product Summit Recap

Last week, Google held its first Google Webmaster Conference Summit at the GooglePlex in Mountain View, California to help webmasters optimize their sites for Search. Google has hosted Webmaster Conferences throughout the world, but this is the first time they’ve held it at the GooglePlex. And unlike other Google conferences, this was a full-day event. […]

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How to Manage Email Marketing Lists and Campaigns | Local Service Marketing

Customer emails are a gold mine. The emails you’ve collected over the years are the most qualified prospect list you have. Take advantage! These are already people that have voluntarily signed up to receive emails from you. These are not cold calls. The people on your email list are already interested in what you have […]

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Understanding the Buyer’s Journey (for Home and Local Services)

How do you get someone who knows nothing about you to first pay attention, and then, give you money? Frankly, it’s difficult and there are a lot of steps involved. It’s kind of like dating. You need enough charm, confidence, and likeability to get a date in the first place. Then, if you don’t uphold […]

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What Is a Local Citation? How to Get Listed in Top Local Directories

  When optimizing your website for local search, one of the most important things you can do is make sure your business is listed on all relevant sites and local directories. If your business has been around for a while, you are probably already listed on many online directories, such as Google, Yelp, Bing, and […]

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How to Use Structured Data to Enhance SERP Presence

  If you want to enhance your visibility and appearance in the search engine results page, add structured data (aka schema markup) to tell search engines more about your page for special search result features and enhancements. Similar to Google Ads extensions, such as location and review extensions, structured data provides additional information to your […]

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