Google Webmaster Conference - VitalStorm

November 8, 2019

Google Webmaster Conference Product Summit Recap

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Last week, Google held its first Google Webmaster Conference Summit at the GooglePlex in Mountain View, California to help webmasters optimize their sites for Search. Google has hosted Webmaster Conferences throughout the world, but this is the first time they’ve held it at the GooglePlex. And unlike other Google conferences, this was a full-day event. […]

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How to Manage Email Marketing Lists and Campaigns | Local Service Marketing - VitalStorm

October 25, 2019

How to Manage Email Marketing Lists and Campaigns | Local Service Marketing

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Customer emails are a gold mine. The emails you’ve collected over the years are the most qualified prospect list you have. Take advantage! These are already people that have voluntarily signed up to receive emails from you. These are not cold calls. The people on your email list are already interested in what you have […]

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Understanding the Buyer’s Journey (for Home and Local Services) - VitalStorm

October 1, 2019

Understanding the Buyer’s Journey (for Home and Local Services)

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How do you get someone who knows nothing about you to first pay attention, and then, give you money? Frankly, it’s difficult and there are a lot of steps involved. It’s kind of like dating. You need enough charm, confidence, and likeability to get a date in the first place. Then, if you don’t uphold […]

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What is a Local Citation? How to Get Listed in Top Local Directories - VitalStorm

August 9, 2019

What Is a Local Citation? How to Get Listed in Top Local Directories

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When optimizing your website for local search, one of the most important things you can do is make sure your business is listed on all relevant sites and local directories. If your business has been around for a while, you are probably already listed on many online directories, such as Google, Yelp, Bing, and Yahoo. […]

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How to Use Structured Data to Enhance SERP Presence - VitalStorm

July 12, 2019

How to Use Structured Data to Enhance SERP Presence

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If you want to enhance your visibility and appearance in the search engine results page, add structured data (aka schema markup) to tell search engines more about your page for special search result features and enhancements. Similar to Google Ads extensions, such as location and review extensions, structured data provides additional information to your organic […]

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