How Social Media Helps SEO

When it comes to understanding how social media helps SEO, things aren’t exactly clear-cut. Some time in 2010, the former head of web spam at Google, Matt Cutts, made a video confirming that Facebook and Twitter links were factored into the ranking of webpages. However, around 2014, he said that social links are not factored […]

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How to Use Structured Data to Enhance SERP Presence

  If you want to enhance your visibility and appearance in the search engine results page, add structured data (aka schema markup) to tell search engines more about your page for special search result features and enhancements. Similar to Google Ads extensions, such as location and review extensions, structured data provides additional information to your […]

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How to Use Google Keyword Planner to Boost Search Engine Rankings

Google Keyword Planner is a free tool that you can use to create keyword campaigns and improve your SEO copywriting. It was originally created for advertisers, but serves as an incredibly useful tool for anyone looking to increase their web traffic and search engine results page (SERP) rankings. There are plenty of alternative keyword research […]

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How to Improve Search Engine Rankings (SEO) for Your Blog

A lot of people give up on blogging and content marketing for business because they simply don’t see the traffic results they want. Despite months of hard work creating content and publishing it on your blog, you may find that no matter how hard you search, nothing’s appearing in the search engine results page (SERP). […]

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Does PPC Contribute to SEO in 2019?

In 2019, it’s impossible to avoid using the internet when you’re on the lookout for a new service – or to find someone who can provide said service for you. And just about all of us turn to search to help us find what we’re looking for. Pay-per-click advertising, or PPC, is one of the […]

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10 Best Ways to Optimize City Pages for Local SEO

You probably already know the benefits of having city pages (aka community pages or location-specific pages) for your service or chain-style business. Whether it’s carpet cleaning, real estate, legal services, plumbing, electrical or HVAC, if you’re seeking clients in multiple cities, you want to have a unique page of content for each location. The key […]

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How to Appear in Google’s Featured Snippet Box

Have you ever typed something into Google and seen the answer pop up immediately in a featured snippet box? Often, when a user types something into Google, a special featured snippet block, also known as a quick answer box or ranking 0, appears at the top of the search results page (SERP), above the #1 […]

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5 PPC & SEO Ideas for the Holidays

The holiday season can mean big business and it’s coming fast. But while spending rises, so does the competition. Do you have a strategy in place for your PPC and SEO holiday campaigns? In addition to searches for “Thanksgiving recipes” and “best Christmas gifts for dad,” people will also be searching for electricians, plumbers, and other […]

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Content Marketing Strategy | The Vital Elements

For a long time, the two best methods for search engine optimization (SEO) were keyword stuffing and link-building. Unfortunately, this created an atmosphere of carelessness and sometimes outright cheating among SEO professionals. Keyword optimization and link-building strategies are still very effective, but not when content is sacrificed for keywords and quality links for bad ones. […]

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Best Digital Marketing Tools & Resources for 2017 (Updated)

As we head into the new year, it’s important to take a look back at the past in order to prepare for the future. If your New Year’s resolution for your business is to get more leads and gain exposure, VitalStorm can help you self-reflect and improve. Contact us to discuss how you can increase […]

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