We recently explained how Smart Bidding optimizes bids in real time by factoring in a wide range of signals about the intent and context of every search. Over the past year, Google Ads (formerly Google AdWords) has been focusing on bringing the same kind of machine learning to its search ad formats. This summer, responsive […]
Continue ReadingCombined with other “smart” AdWords features such as Universal App and Smart Display campaigns, the future of PPC marketing lies in Smart Bidding and machine learning technology. Using data-driven machine learning, PPC professionals can improve keyword bids, increase valuable conversions, and spend more time developing strategy optimizations. Continue reading to learn more about Smart Bidding […]
Continue ReadingIf you’ve tried searching for local garage door repair, duct cleaning, or almost any other home service on Google recently, you may have noticed a new Local Services ad box at the top of the search results. We wrote about Google’s Home Services Beta Test back in 2015, but the program is now beyond its […]
Continue ReadingGoogle, Bing, and other search engines are constantly looking for better ways to target and convert local users. One of the best methods they’ve discovered using location extensions within their ads. This allows users to see your name, address, and phone number (NAP), increasing phone calls, in-store visits, map searches, and conversion rates. We’ve written […]
Continue ReadingDo you stream YouTube videos on your big screen? If not, you probably will soon. If video consumption trends have taught us anything, it’s that cable TV is being dropped for internet streaming. Digital video sites, such as YouTube, Hulu, and Netflix are preferred by younger and older viewers alike. According to a recent Defy Media […]
Continue ReadingConsumers spend more time on the internet than any other media channel. I’m sure you know that by now. But did you know that around 60% of all search queries come from mobile devices?¹ Are you reading this on your phone right now? Smartphones are now the device of choice for searching information online, and […]
Continue ReadingAs we head into the new year, it’s important to take a look back at the past in order to prepare for the future. If your New Year’s resolution for your business is to get more leads and gain exposure, VitalStorm can help you self-reflect and improve. Contact us to discuss how you can increase […]
Continue ReadingIf you’ve ever taken a look at your website’s analytics, you probably know that the vast majority of people who visit your website end up leaving your page and going somewhere else. Only a very small percentage of users will convert. In fact, around 97-98% of your traffic is likely to bounce. That doesn’t necessarily […]
Continue ReadingIn case you haven’t heard, the top three Google SEO ranking factors are links, content, and RankBrain. In a recent Google Q&A Chat, Andrey Lipattsev, Search Quality Senior Strategist at Google Ireland, said that content and links were the two most important factors (in no order), followed by RankBrain as the third most important signal (with […]
Continue ReadingUpdate your old ads now! Standard Text Ads disappear on January 31, 2017. Google announced a lot of new updates at its annual Performance Summit in San Francisco earlier this year. There was a lot of focus on mobile (up to about 60% of all search queries), but the most frightening and exciting change was […]
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