Understanding the Buyer’s Journey (for Home and Local Services) - VitalStorm

October 1, 2019

Understanding the Buyer’s Journey (for Home and Local Services)

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How do you get someone who knows nothing about you to first pay attention, and then, give you money? Frankly, it’s difficult and there are a lot of steps involved. It’s kind of like dating. You need enough charm, confidence, and likeability to get a date in the first place. Then, if you don’t uphold […]

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June 7, 2019

3 Multiplatform Remarketing Strategies

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Reaching your audience – and converting those visits into tangible conversions – isn’t as easy as it used to be. With the growth and expansion of the different ways we can access websites, we’re more attuned than ever to the many ways that ads work online. Since audiences have gotten smarter and better at bypassing […]

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Google Local Services is running in 17 cities and will be available in 13 more by 2018

November 17, 2017

Google Local Services Ads Roll Out to 30 Major Cities By 2018

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If you’ve tried searching for local garage door repair, duct cleaning, or almost any other home service on Google recently, you may have noticed a new Local Services ad box at the top of the search results. We wrote about Google’s Home Services Beta Test back in 2015, but the program is now beyond its […]

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Google Bing Location Extensions FAQ

November 3, 2017

Get Your Business Found with Location Extensions

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Google, Bing, and other search engines are constantly looking for better ways to target and convert local users. One of the best methods they’ve discovered using location extensions within their ads. This allows users to see your name, address, and phone number (NAP), increasing phone calls, in-store visits, map searches, and conversion rates. We’ve written […]

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New Google Posts - Google My Business

July 14, 2017

New Google Posts: Post Directly to Search and Maps Results

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Finally, Google has rolled out Google Posts for small businesses worldwide. This timely content allows businesses to post updates and microblogs on their Google My Business (GMB) page, which is displayed in their Knowledge Graph on Google search results. This update gives you the ability to publish directly to Google. Google Posts are displayed under your other […]

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