If one of your business goals is to improve your digital marketing strategy, make sure you don’t ignore content marketing as it is an important part of digital marketing. Here are some facts you should know about content marketing: Essentially, content marketing is the act of creating, publishing, and distributing content with the goal of […]
Continue ReadingSocial media marketing is vital to a good digital marketing strategy. Over 3.6 billion people in the world are on some form of social media! It is an effective way for anyone to get news, stay engaged and interact with pretty much anyone. Businesses can take advantage of social media and use it to market […]
Continue ReadingIn the rush to enhance their digital presence and appear social media savvy, many businesses tend to forego email marketing. However, the data from Hubspot shows that 40 percent of Business-to-Business marketers believe email newsletters are vital for the success of their content marketing. In addition, most people check their email everyday and are likely to come […]
Continue ReadingIf you are a business owner, the new year is the ideal time to think about any goals you have for your company and any changes you want to bring to it. If you are considering making changes to your marketing strategy, you have come to the right place! While some businesses have in-house marketing, […]
Continue ReadingAmidst quarantines, social distancing, travel bans, and event cancellations, you may feel like we’ve all fallen into the same shared fever dream. With all the uncertainties you’re facing as a business owner, there is one thing you can safely bet on: digital marketing in the time of social distancing is a must. To help […]
Continue ReadingIn a digital marketing space, a landing page is the separate page that shows up whenever you click on a link in an email or on ads from Google, Facebook, YouTube etc. While webpages allow users to explore, check out various links and components of a website, a landing page is much […]
Continue ReadingHow do you get someone who knows nothing about you to first pay attention, and then, give you money? Frankly, it’s difficult and there are a lot of steps involved. It’s kind of like dating. You need enough charm, confidence, and likeability to get a date in the first place. Then, if you don’t uphold […]
Continue ReadingReaching your audience – and converting those visits into tangible conversions – isn’t as easy as it used to be. With the growth and expansion of the different ways we can access websites, we’re more attuned than ever to the many ways that ads work online. Since audiences have gotten smarter and better at bypassing […]
Continue ReadingIf you’ve tried searching for local garage door repair, duct cleaning, or almost any other home service on Google recently, you may have noticed a new Local Services ad box at the top of the search results. We wrote about Google’s Home Services Beta Test back in 2015, but the program is now beyond its […]
Continue ReadingGoogle, Bing, and other search engines are constantly looking for better ways to target and convert local users. One of the best methods they’ve discovered using location extensions within their ads. This allows users to see your name, address, and phone number (NAP), increasing phone calls, in-store visits, map searches, and conversion rates. We’ve written […]
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