Marketing in the Time of Social Distancing

  Amidst quarantines, social distancing, travel bans, and event cancellations, you may feel like we’ve all fallen into the same shared fever dream. With all the uncertainties you’re facing as a business owner, there is one thing you can safely bet on: digital marketing in the time of social distancing is a must. To help […]

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12-Point Landing Page Checklist

      In a digital marketing space, a landing page is the separate page that shows up whenever you click on a link in an email or on ads from Google, Facebook, YouTube etc. While webpages allow users to explore, check out various links and components of a website, a landing page is much […]

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Understanding the Buyer’s Journey (for Home and Local Services)

How do you get someone who knows nothing about you to first pay attention, and then, give you money? Frankly, it’s difficult and there are a lot of steps involved. It’s kind of like dating. You need enough charm, confidence, and likeability to get a date in the first place. Then, if you don’t uphold […]

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3 Multiplatform Remarketing Strategies

Reaching your audience – and converting those visits into tangible conversions – isn’t as easy as it used to be. With the growth and expansion of the different ways we can access websites, we’re more attuned than ever to the many ways that ads work online. Since audiences have gotten smarter and better at bypassing […]

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Google Local Services Ads Roll Out to 30 Major Cities By 2018

If you’ve tried searching for local garage door repair, duct cleaning, or almost any other home service on Google recently, you may have noticed a new Local Services ad box at the top of the search results. We wrote about Google’s Home Services Beta Test back in 2015, but the program is now beyond its […]

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Get Your Business Found with Location Extensions

Google, Bing, and other search engines are constantly looking for better ways to target and convert local users. One of the best methods they’ve discovered using location extensions within their ads. This allows users to see your name, address, and phone number (NAP), increasing phone calls, in-store visits, map searches, and conversion rates. We’ve written […]

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New Google Posts: Post Directly to Search and Maps Results

Finally, Google has rolled out Google Posts for small businesses worldwide. This timely content allows businesses to post updates and microblogs on their Google My Business (GMB) page, which is displayed in their Knowledge Graph on Google search results. This update gives you the ability to publish directly to Google. Google Posts are displayed under your other […]

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Google’s Mobile-First Index | Updated Mobile SEO Guide

Consumers spend more time on the internet than any other media channel. I’m sure you know that by now. But did you know that around 60% of all search queries come from mobile devices?¹ Are you reading this on your phone right now? Smartphones are now the device of choice for searching information online, and […]

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Best Digital Marketing Tools & Resources for 2017 (Updated)

As we head into the new year, it’s important to take a look back at the past in order to prepare for the future. If your New Year’s resolution for your business is to get more leads and gain exposure, VitalStorm can help you self-reflect and improve. Contact us to discuss how you can increase […]

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How to Say It: Copywriting Tips

Writing is seduction. – Stephen King, On Writing: A Memoir of the Craft You don’t have to be a “writer” to write good sales copy. In fact, it’s more formulaic than you might think. Yes, lots of creative thinking goes into memorable and award-winning ads, but if your goal is to simply increase sales, then […]

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