Marketing in the Time of Social Distancing

  Amidst quarantines, social distancing, travel bans, and event cancellations, you may feel like we’ve all fallen into the same shared fever dream. With all the uncertainties you’re facing as a business owner, there is one thing you can safely bet on: digital marketing in the time of social distancing is a must. To help […]

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Social Listening: What it Is, Why it Matters, and How to Use it Effectively

How clearly have you defined your target market? After all, it’s the foundation upon which your marketing strategy is built, so knowing your audience is integral. But how well do you know your target audience? Do you have a clear idea of who they are and what they truly think about your brand and industry? […]

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How Chatbots Can Help Your Local Service Business

Businesses that don’t use chatbots are quickly falling behind the competition. That’s because consumers are getting more and more accustomed to around-the-clock service. According to HubSpot research, 82% of consumers think an immediate response from brands on marketing or sales questions is “important” or “very important.” In a world of one-hour deliveries, instant information, and […]

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How to Market Local Services on Instagram: Pro Tips and Tricks

There are over one billion monthly active users on Instagram – that’s over one billion potential followers for your business. According to Statistica, there were also an estimated 25 million business profiles on Instagram during the last reported period. So, how can you ensure you are reaching your local target market? Well, the social media […]

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12-Point Landing Page Checklist

      In a digital marketing space, a landing page is the separate page that shows up whenever you click on a link in an email or on ads from Google, Facebook, YouTube etc. While webpages allow users to explore, check out various links and components of a website, a landing page is much […]

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Google Webmaster Conference Product Summit Recap

Last week, Google held its first Google Webmaster Conference Summit at the GooglePlex in Mountain View, California to help webmasters optimize their sites for Search. Google has hosted Webmaster Conferences throughout the world, but this is the first time they’ve held it at the GooglePlex. And unlike other Google conferences, this was a full-day event. […]

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How to Manage Email Marketing Lists and Campaigns | Local Service Marketing

Customer emails are a gold mine. The emails you’ve collected over the years are the most qualified prospect list you have. Take advantage! These are already people that have voluntarily signed up to receive emails from you. These are not cold calls. The people on your email list are already interested in what you have […]

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Understanding the Buyer’s Journey (for Home and Local Services)

How do you get someone who knows nothing about you to first pay attention, and then, give you money? Frankly, it’s difficult and there are a lot of steps involved. It’s kind of like dating. You need enough charm, confidence, and likeability to get a date in the first place. Then, if you don’t uphold […]

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DIY Content Marketing: How to Repurpose Your Content on Different Platforms

Content marketing can seem like a chore—especially if you’re comparing yourself to committed content marketing experts like Neil Patel and Gary Vaynerchuk. Where do they get all this time to produce all this content? It seems like they’re always making videos and writing several-thousand-word blogs. Don’t they have families? Do they ever take a vacation? […]

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Micro-Influencers: The Newest Social Media Trend

Whether you are a digital marketing guru or just a casual social media user, you have definitely heard of influencers. Social media celebrity profiles with millions of followers hanging on their every word (and listening to their product recommendations) have become a normal part of social media culture. But have you ever heard the term […]

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