3 Call History Reports That Could Save Lost Leads

Are You Getting as Many Leads as You Could Be? Are you using VitalStorm’s Metrics reporting platform to its highest potential? Reporting can shed light on problems that are costing you leads. Scroll down to learn about the three reports from Call History in Metrics to find new ways to save leads before they’re lost. […]

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Top 5 Reasons to Move to Mobile Forms for Field Service

A Guest Post by ServiceTitan Your field technicians are great at what they do, but they’re being held back by paperwork. That’s the conclusion of a recent study by The Service Council, which found that 46% of techs consider “paperwork and administrative tasks” the worst part of their day. The good news is that some […]

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Get Ahead of Your Home Service Competitors with Message Qualifying

If you’re in the home services business, you’re probably already familiar with the importance of a qualifying lead. Getting a lead is the name of the game, and you need to know what percentage of inbound inquiries result in potential customers – essentially, whether a lead will actually turn into a prospective point of business. […]

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3 Benefits of Content Marketing for Home Service Companies

Broaden your reach online by setting up a consistent blog and social media presence to communicate to your prospects that you’re a trustworthy, dependable business, which is why they should choose you over your competitors. Here are 3 major benefits of content marketing for home service companies: 1.     Content Marketing Better Promotes Non-Emergency Services Listen, […]

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Automated Bidding for Home Services

Machine learning is a step toward artificial intelligence. And that’s a good thing, don’t worry. We’re not talking about the artificial intelligence of Sci-Fi/Horror films. No, we’re talking about artificial intelligence that acts as your digital personal assistant, one who is smarter than you, but (c’mon, really?) not sentient. Now, we know what you’re thinking: […]

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The Last Well Fundraiser: Founder Living on Lake Ray Hubbard

This fall Todd Phillips, the Founder and Executive Director of the nonprofit organization The Last Well, is bringing “living water” to the country of Liberia by living on the water himself. Phillips has always been dedicated to his mission to bring clean water to all 500,000 inhabitants of Liberia and to spread the Christian gospel […]

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How to Take Better Pictures for Your Social Media Accounts

Our social media strategy for the home service industry is focused on showcasing our clients’ companies as the trusted, local home service experts with heart and customer-focused values. Social media is exactly that—a social platform for people to interact with other people. For businesses to successfully engage with their local audience and potential customers, they […]

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Tips for Creating Lead-Generating Display Ads

The world of targeted advertising has grown over the years, and it doesn’t show any signs of slowing down. In addition to the text-based ads you use in your campaign to show up in searches, utilizing display ads can provide plenty of traffic as well. The trick here, though, is finding a way to make […]

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How to Create More Shareable Content on Social Media

Have you ever spent time and energy on a photo or status for your business social media accounts, eagerly posted it, and found yourself shocked when it received little to no attention? Generating effective content for social media involves strategy, and pinpointing a method for increasing engagement can seem baffling at first.

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Should Home Service Companies Use Social Media Influencers?

If you have ever noticed popular Instagrammers or Twitter users showing off sponsored products to their followers, you may have wondered if that tactic would work for your own business. Accounts with thousands of followers are considered “social media influencers” for a reason: their actions and endorsements have the power to influence their network. But does this type of social media marketing work for every type of business?

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