Webinar Recap: Tips to Help Prepare You for 2020’s Busy Season in Home Services

The busy season is here, and this season is unlike any other. In today’s economy, it is normal for home service providers to be anxious about the upcoming months. But despite the unique challenges we face today, being successful in this year’s peak season is feasible. If you didn’t get a chance, watch our webinar […]

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How Your Social Media Presence Can Improve Your PPC Performance

  Marketing isn’t a one-size-fits-all solution anymore. It involves a vast net of different industries and areas of emphasis, and you need to be adept at doing several things at once to make sure your business comes out on top. While you generally want to make sure that your business shows up at the top […]

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Bing Ads are Now Called Microsoft Ads

It was just about this time last year when we were greeted with the news that Google was rebranding their advertising platform from Google Adwords to the more succinctly named Google Ads. The higher-ups at the tech giant made the call to rebrand their advertising offerings in an effort to reflect their shifting priorities, and […]

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3 Multiplatform Remarketing Strategies

Reaching your audience – and converting those visits into tangible conversions – isn’t as easy as it used to be. With the growth and expansion of the different ways we can access websites, we’re more attuned than ever to the many ways that ads work online. Since audiences have gotten smarter and better at bypassing […]

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Landing Page Best Practices: the DOs and DON’Ts

Landing pages have never been more critical to your business than they are today. Your potential customers’ attention span is short and they have dozens of listings to scroll through and choose from, so you’ve got to maximize your chance with them. If they’re looking for a service and your landing page doesn’t strike the […]

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Amazon Home Services vs. Google Local Services Ads

As the internet has grown into the sprawling, interconnected web of services it has become today, we’ve seen companies like Google and Amazon dip their toes into the home-service industry. Since we use these services every day, all across the globe, it only makes sense that they’d try to take advantage of the opportunities that […]

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Does PPC Contribute to SEO in 2019?

In 2019, it’s impossible to avoid using the internet when you’re on the lookout for a new service – or to find someone who can provide said service for you. And just about all of us turn to search to help us find what we’re looking for. Pay-per-click advertising, or PPC, is one of the […]

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Get Ahead of Your Home Service Competitors with Message Qualifying

If you’re in the home services business, you’re probably already familiar with the importance of a qualifying lead. Getting a lead is the name of the game, and you need to know what percentage of inbound inquiries result in potential customers – essentially, whether a lead will actually turn into a prospective point of business. […]

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3 Common Reasons Home Service Customers Leave a Bad Review

Home Service providers receive reviews, just like owners of other businesses. You’re providing a service to a customer, and some are inevitably going to be unhappy for one reason or another. But what exactly prompts those customers to leave a bad review in the first place? There’s no way to know precisely what will make […]

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