The busy season is here, and this season is unlike any other.
In today’s economy, it is normal for home service providers to be anxious about the upcoming months. But despite the unique challenges we face today, being successful in this year’s peak season is feasible.
If you didn’t get a chance, watch our webinar for tips on how to prepare your home service business for the busiest season during a global pandemic.
Taking Account of Your Current Online Presence
While positioning yourself for the busy season, you have to take account of your online presence. If you haven’t already, now is the time to evaluate your current marketing strategy and ask yourself:
- In what area is my online presence most effective?
- Where is my online presence lacking?
- How can I further promote my company’s value?
It may be difficult to believe, but there is enough demand for you and your competitors. The key to capturing that demand goes beyond optimizing your current search strategy. Consider growing your online presence in more places such as social media, display ads, and discovery campaigns to stay in front of your audience and tell your company’s story.
Implementing New Strategies
Once you’ve taken account of where your marketing is strong and where it requires growth, you can make informed decisions and implement new strategies. Watch our webinar as we review different strategies that cover a full-funnel marketing approach.
Communicating Your Commitment to COVID-19 Measures
It is important that your clients know you’ve taken every measure to keep their families and homes safe during the pandemic.
We have put together a “Contact-Free Service Calls” badge to help you promote the measures your company is taking to keep your clients safe, and your team healthy.