Most companies know by now that social media is an essential marketing component. But if you as a business owner are not knowledgeable about it, it can seem intimidating. Our Social Local team at VitalStorm strives to help business owners achieve the social media success they need without the headache.
As you consider how best to handle social media services for your business, don’t fall for outdated thinking and common misconceptions. Here are some of the most common myths about social media management.
1. Your business doesn’t need social media.
You might tend to associate social media with teens and young adults. The reality is that 69% of American adults of all ages use social media, according to the Pew Research Center.
Your customers are on social media, and you should be too. Social media offers you a unique opportunity to give your brand a personality. It is an invaluable tool for marketing your services.
2. Anyone can run your business social media accounts.
Although technically anyone can turn on the computer and log on to your Facebook Business Manager, that doesn’t mean you have the best person for the job. Lots of companies ask inexperienced employees or interns to run their social media. But this is not automatically going to generate the kind of exposure and success you want for your business online.
An experienced social media manager will be able to curate the right kind of content for your audience, track your growth, and effectively implement new strategies to expose your brand to more potential customers.
3. Social media is totally free.
This misconception makes sense, because creating social media business accounts is free. But if you want to have content that is interesting and shareable to your customers, there are costs associated with that.
Creating engaging artwork, infographics, blog articles, and videos that drive traffic to your business pages takes time and skill. If you want to achieve success on your social media platforms, you must be willing to pay for professional content creation and monitoring.
4. Your only goal on social media is to create new customers.
Part of the reason to create social media accounts for your business is to make yourself more accessible to potential new customers. However, your biggest focus should be fostering the loyalty of the audience (and customers) you already have.
Most of the people who will take the time to follow your business social media accounts are your customers. Interacting with them positively and offering helpful tips or shareable videos reminds them to call you for service the next time they need it. So, while social media does help widen exposure for your brand, its primary method of generating leads is to create a relationship with your customer base.
5. You should ignore negative feedback on social media.
While you definitely shouldn’t engage with negative comments aggressively, failing to respond is not an option either. Always reply to negative feedback with a customer service mindset.
When spectators (who are really potential customers) read your reviews or the comments on your posts, they should see your business as helpful and caring in the face of adversity. Don’t let a bad review be the only impression someone has of your business. Immediately offer an apology and seek to fix the problem with a disgruntled customer.
6. You should only use professionally edited video content on social media.
Although professional videos showcasing your brand are definitely a good thing, you don’t have to limit yourself to commercials. Using the Facebook Live feature to demonstrate a DIY project or a short clip of a fun company event with your employees humanizes your brand.
Video content is the most viewed and shared material on social media right now, and your company will benefit by tapping into that. All your social media manger needs is an iPhone and an internet connection.
Did you fall for any of these myths about social media management?
As a business owner, your primary focus is always on running your business successfully. It can often feel like you don’t have time to keep up with social media trends. But the reality is, effective use of social media will have a huge positive impact on your business. If you ignore social media, your competitors will leave you in the dust.
We always encourage our clients at VitalStorm to allow professional social media managers to handle their business accounts. Our team can create an online presence that reflects your exceptional business and cultivates relationships with customers.
Our Social Local team at VitalStorm has busted myths about social media to bring our clients a strategy that encourages engagement. If you are interested in boosting your social media performance and overall reach, give us a call at 877-311-5695. To learn more about social media marketing for the home service industry, check out our free eBook, Social Media Marketing for Home Services.