Local Service Ads
What Are Local Service Ads (LSAs)?
Google Local Service Ads (previously known as Google Home Service Ads) are a turning point in paid search for those in the home service industry. Local Service Ads are ads that show up at the top of the Search Engine Results Page (SERP), even above the paid ads, the Maps results and the organic listings. This new platform is meant to connect consumer to trusted home service pros much more easily.
Although Local Service Ads is a paid search platform, it’s different from Pay-Per-Click (PPC) Advertising in several ways.
- Local Service Ads do not allow you to select or bid on keywords.
- Local Service Ads do not display ad text or images created by you or a third-party.
- Local Service Ads are ranked based on an algorithm involving Google Reviews and location.
- Local Service Ads are paid per lead, not per click.
- Local Service Ads have in-platform call monitoring and lead tracking.
VitalStorm’s Local Service Ads Help
Getting started on Local Service Ads can be a daunting process. So, as a service to our clients, our paid search team will initiate the process and help you see it through. We’ll work together to set up geotargeting and select the job types that are most relevant to your business and the services that you provide.
From there, Google, through a third-party, performs a background check on your company owners and field technicians to qualify your business as a “Google Guaranteed” brand. This badge lets online consumers know that you are a trusted home service pro.
Unlike PPC campaigns, the Local Service Ads platform isn’t something that can be managed through bidding strategies, since your placement is determined by an algorithm involving the number of Google Reviews, your star rating and location.
The best thing we can do to ensure your Local Service Ads are displayed in the locations you want, and for the services you offer, is to make sure satisfied customers are leaving you 5-star Google Reviews.
Here is the help we offer when you decide to enroll in Google Local Service Ads through VitalStorm:
- We setup your Local Service Ads account for you, determining geotargeting and services.
- We track calls that come in through the ads, marking whether the call is “complete” or “booked.”
- We research the jobs that are requested and booked by online consumers to improve the PPC campaigns we’re running for you simultaneously.
Why Our Paid Search Service Is Beneficial to Home Service Companies
The great thing about our Paid Search Services is that we specialize in marketing for home services. We understand the direct response nature of the Home Services Industry. When you sign up with us, you’ll initiate the process of enrolling and benefiting from Google Local Service Ads and PPC management through Google AdWords and Bing Ads. Running both at the same time makes it even more likely for online consumers to engage with your brand, resulting in the conversion of more leads.
Beyond that though, running Local Service Ads and PPC ads at the same time also gives our team the that much more insight. Here’s how:
- When our Lead Qualifying team combs through your Local Service Ads platform, they listen to recorded calls and mark converted calls as “booked.”
- The Lead Qualifying team labels “booked” calls with the service that the online consumer requested.
- Using this information, our Paid Search team cross references these services with the ads they’re running for you through Google AdWords or Bing Ads. This insight provides the team with new keyword ideas for your PPC ads, making them align more with what online consumers are looking for.