November 16, 2018
The pause button in the Google Ads platform can be really beneficial for those in the home service industry. If you don’t offer 24/7 emergency service or if you’re not open on Christmas Day, you can simply pause your ads. This way, you can make sure you’re not racking up your ad spend while you’re […]
November 2, 2018
Machine learning is a step toward artificial intelligence. And that’s a good thing, don’t worry. We’re not talking about the artificial intelligence of Sci-Fi/Horror films. No, we’re talking about artificial intelligence that acts as your digital personal assistant, one who is smarter than you, but (c’mon, really?) not sentient. Now, we know what you’re thinking: […]
May 11, 2018
Conversion optimization in web design is the act of arranging your website layout in such a way that online users are more inclined to convert or sign up for your services. You can have a website that looks amazing, showcases your brand in exactly the right light and has the best high-res images, but if your website isn’t optimized for conversions, then you might as well not have one.
May 4, 2018
Bing Ads is a platform similar to Google AdWords. Our home service customers benefit daily from our online advertising efforts through both platforms. If you were walking down the street, and a man reached out to you with $100 in his hand, would you tell him “No, thank you”? Not utilizing both the Bing Ads and Google AdWords platforms is a similar mistake. If you’re interested in starting an advertising campaign on the Bing Ads platform, however, it’s important to consider the recent changes on the platform, as these can impact the strategies showcased in articles that were published prior to March of this year.
April 20, 2018
Location-specific pages (sometimes known as city pages) are web pages that highlight a specific area you service. You can do this per city or, if you have a rather large service area, you can break this up into counties. Adding these pages to your website has a number of benefits. We’ve highlighted four of those benefits that are relevant to you as a home service company owner.
Tags: local seo