June 20, 2018

Facebook Launches Home Services for Facebook Marketplace

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The Marketplace tab on Facebook has transformed the way users buy and sell used and new products locally. Now, Facebook plans to make waves in the home services industry too. As of May 2018, Facebook users can search for home service professionals in the Marketplace. Home service professionals can sign up with one of Facebook’s […]

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the last well

June 14, 2018

The Last Well: A VitalStorm Partner With a Big Dream

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If you’re not keenly aware of what it does, the innocuous mid-sized plastic bucket with a hose-looking contraption dangling from it doesn’t demand much more than a glance or two. Perhaps, you may think, it’s a crude way of siphoning water into cups, or of serving as an alternate method of dispensing some other sort of liquid. You’d be half-right, but you’re thinking too specifically. The hose-thing is a filtration system, and what it does is much grander and more important: it saves lives.

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June 8, 2018

What Is AdWords Smart Bidding? | Introduction and Overview

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Combined with other “smart” AdWords features such as Universal App and Smart Display campaigns, the future of PPC marketing lies in Smart Bidding and machine learning technology. Using data-driven machine learning, PPC professionals can improve keyword bids, increase valuable conversions, and spend more time developing strategy optimizations. Continue reading to learn more about Smart Bidding […]

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May 23, 2018

Brand Storytelling on Social Media

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Social media is about more than “likes” and reviews. It is a vessel for your company to share your brand story with potential customers and establish a unique voice. That might be something you have heard before, but never really understood. You may find yourself asking, “How do I share my brand story?” or “What […]

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May 18, 2018

The Difference Between Cost per Lead and Cost per Call

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Any kind of advertising campaign with the intent of providing direct lead generation should have call tracking in place. That’s how marketing companies can make claims about providing oh-so-many calls per day or per week. The question remains: are those phone calls actual business opportunities? At VitalStorm, we don’t make claims regarding how many calls you will get per week, instead we focus on a strategic measurable indicator—Cost per Lead. So, what’s the difference between Cost per Lead and Cost per Call?

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