December 7, 2018

How Great Google Reviews Improve Your Local Service Ads

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Every business has the same goal: to attract as many customers as possible and to leave them satisfied so they’ll keep coming back. However, the hard part is figuring out the precise combination of factors that would make your business stand out among the rest. Everyone tells you different things, and it’s difficult to pinpoint […]

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November 21, 2018

How to Post on Social Media Around the Holidays

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The holidays offer a unique opportunity to create festive content that keeps your followers intrigued and engaged. Your followers are already bombarded with typical boring ads for holiday sales every time they go online or open up an app, so it can be a huge advantage to think outside the box. If your holiday content […]

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negative effects of constantly pausing your ppc ads

November 16, 2018

Negative Effects of Constantly Pausing Your PPC Ads

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The pause button in the Google Ads platform can be really beneficial for those in the home service industry. If you don’t offer 24/7 emergency service or if you’re not open on Christmas Day, you can simply pause your ads. This way, you can make sure you’re not racking up your ad spend while you’re […]

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How to Improve Mobile Page Speed

November 9, 2018

How to Improve Mobile Page Speed

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It doesn’t matter how good your website or landing page is, if it doesn’t load fast enough most people won’t notice. Even the best ads struggle to convert when the landing page is slow. Most users (53%) will abandon your page if it takes over three seconds to load (Think with Google). And, unfortunately, the average mobile […]

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Automated Bidding for Home Services

November 2, 2018

Automated Bidding for Home Services

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Machine learning is a step toward artificial intelligence. And that’s a good thing, don’t worry. We’re not talking about the artificial intelligence of Sci-Fi/Horror films. No, we’re talking about artificial intelligence that acts as your digital personal assistant, one who is smarter than you, but (c’mon, really?) not sentient. Now, we know what you’re thinking: […]

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