April 20, 2018
Location-specific pages (sometimes known as city pages) are web pages that highlight a specific area you service. You can do this per city or, if you have a rather large service area, you can break this up into counties. Adding these pages to your website has a number of benefits. We’ve highlighted four of those benefits that are relevant to you as a home service company owner.
Tags: local seo
April 13, 2018
On Thursday, April 12th, our co-owner, Josh Moran, gave a presentation with Google team members, Rabia Khalil Mainwaring and Jim Armstrong, about Google Local Service Ads. This up-and-coming paid search platform meets online consumers where they are, addresses their demands and captures their attention, making your business top-of-mind. We’ve outlined the details of the presentation here.
April 5, 2018
Online consumers are curious, demanding and, frankly, impatient. Do you have the answers they’re looking for? If not, you’re missing out on business. At our breakout session at this Spring’s SGI Expo next week, you’ll find out how you can use new digital marketing tactics through Google to show up when and where they are searching, and provide them with the information they’re looking for. Don’t miss this breakout because we are going to be highlighting the Google Local Service Ads platform (previously known as Google Home Service Ads).
March 29, 2018
As VitalStorm continues to grow as a company, we are always looking for new ways to reach potential customers for our clients. One of the most effective strategies we have found lies in our Social Local (SOLO) department: the social media strategy gurus. SOLO team member India Wilkerson recently transitioned into her new role […]
March 23, 2018
Metrics is intended to take lead information and associate it directly to ad spend through different marketing channels, such as Pay Per Click or Facebook ads. In its basic level, Metrics showcases the meat and potatoes of our marketing efforts. It says, “Here’s what you’re spending, and here’s what you’re getting.” While this information is important, we’re working to expand that reach to better meet our clients’ needs.