single point of contact in a digital marketing agency

August 17, 2018

The Benefits of Single Point of Contact in a Digital Marketing Agency

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While we might be your go-to person for quick questions like “What’s my Metrics login?” or “Can I change the email my email leads are going to?”, we’re here for much more than the simple requests. Though not the experts in the Pay-Per-Click (PPC) or web development departments, our role is to ensure our client’s voice and motives are at the table when we’re strategizing internally as a group. We are also here to keep our clients informed of account success or hurdles.

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What Are Google Responsive Search Ads? How Do They Work?

August 10, 2018

What Are Google Responsive Search Ads? How Do They Work?

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We recently explained how Smart Bidding optimizes bids in real time by factoring in a wide range of signals about the intent and context of every search. Over the past year, Google Ads (formerly Google AdWords) has been focusing on bringing the same kind of machine learning to its search ad formats. This summer, responsive […]

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August 3, 2018

How to Implement Voice Search in Your PPC Campaign

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The ad world is always changing and ever-evolving, and it will continue to do so. Even just a few decades ago, desktop computers were the way to go, thanks to the explosion of the internet. But now, smartphones and mobile searches have leapt into the forefront – and they’re here to stay.

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July 26, 2018

Should Your Business Be on EVERY Social Media Platform?

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You may already know what an important role social media plays in the marketing strategy for your business. Building a community around your online presence sets you apart from competitors and generates real leads with paying customers. But should you maximize exposure to your brand by appearing on every social media platform? Our expert team […]

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search trends for the home service industry

July 20, 2018

Utilizing Search Trends for the Home Service Industry

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VitalStorm is unique in the marketing field, because we solely focus on the Home Service industry. As a result, we can recognize market trends as they relate to our client’s businesses. When you know what to expect out of Pay-Per-Click (PPC) services throughout the year, understand the peaks and valleys of search traffic in general, and cater to searchers’ habits, you can make more informed decisions for your business.

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