Is your current marketing strategy all tricks and no treats? If so, then something needs to change! Here are the top 6 marketing horrors you will want to avoid if you want to be successful in your marketing campaigns going forward.
1. Ghosting Your Customers
Boo! Ghosting your customers can be pretty scary. It’s easy to get busy and forget to follow up with your customers – we get it. This is especially true if they’ve already done business with you. However, when it comes to your marketing campaigns, you don’t want to just “set it and forget it.” Remember to thank your customers for their business and keep communicating with them long after that. This communication might look like email newsletters, writing a handwritten thank you note to mail them, reminding them of their upcoming service, reaching out on holidays and birthdays to wish them well, and more.
2. Information Overkill
The last thing you want to do is bombard and overwhelm your customers with too much information. Too many emails, promotions, and sales all happening at the same time can do the opposite of what you hope it will – it can turn people away and haunt them. While you want to have consistent communication with your customers, you want to do this without overdoing it. Posting too much on social platforms can easily annoy your customers, as receiving too many emails can come off as spam. Find a healthy balance so you’re keeping your audience engaged without giving them too much to work with.
3. Invisible Brand Identity
We’d like to think this is even Casper’s worst nightmare! Having no clear brand personality or identity is spooky, to say the least. If your target audience doesn’t see you, you know you, then your business will suffer as a result. Take time to establish a brand identity. Not only do you want to establish a brand identity, but you want to establish a brand identity that’s unique. To start creating this, you need to know what it takes to create one. Your brand identity is far more than just your logo on some marketing swag. It’s what your values are as a business, your personality, and what you promise to do for your customers or clientele. What values do you want to convey to your target audience? What features sets your brand apart from the others in your same market? Here are some helpful ways you can begin creating a brand identity:
- Research Your Competition
- Know Who Your Audience Is
- Design A Logo and Other Branding Templates
- Create A Vision or Mission Statement
- Conduct A SWOT Analysis (Strengths, Weaknesses, Opportunities and Threats)
- Define Your SMART Goals (Specific, Measurable, Attainable, Relevant and Timely)
- Find Your Voice
- Monitor Your Brand Consistently
- Avoid Copying Others
- Be Consistent In Your Messaging
- Be Authentic, Real, and Truthful
The goal here is to create a memorable brand identity that will resonate with your customers.
4. Your Marketing Campaigns Are Run By Zombies
- Ensures your decisions are backed by real data
- Gives you feedback on marketing campaigns and their performance
- Helps prove the return on investment (ROI) and determine the value of your marketing efforts