Is your current marketing strategy all tricks and no treats? If so, then something needs to change! Here are the top 6 marketing horrors you will want to avoid if you want to be successful in your marketing campaigns going forward.

1. Ghosting Your Customers

Boo! Ghosting your customers can be pretty scary. It’s easy to get busy and forget to follow up with your customers – we get it. This is especially true if they’ve already done business with you. However, when it comes to your marketing campaigns, you don’t want to just “set it and forget it.” Remember to thank your customers for their business and keep communicating with them long after that. This communication might look like email newsletters, writing a handwritten thank you note to mail them, reminding them of their upcoming service, reaching out on holidays andmarketing horrors, marketing tips, marketing advice, online marketing, digital marketing, digital marketing advice, digital marketing tips, marketing agency, digital marketing agency birthdays to wish them well, and more.

2. Information Overkill

The last thing you want to do is bombard and overwhelm your customers with too much information. Too many emails, promotions, and sales all happening at the same time can do the opposite of what you hope it will – it can turn people away and haunt them. While you want to have consistent communication with your customers, you want to do this without overdoing it. Posting too much on social platforms can easily annoy your customers, as receiving too many emails can come off as spam. Find a healthy balance so you’re keeping your audience engaged without giving them too much to work with.

3. Invisible Brand Identity

We’d like to think this is even Casper’s worst nightmare! Having no clear brand personality or identity is spooky, to say the least. If your target audience doesn’t see you, you know you, then your business will suffer as a result. Take time to establish a brand identity. Not only do you want to establish a brand identity, but you want to establish a brand identity that’s unique. To start creating this, you need to know what it takes to create one. Your brand identity is far more than just your logo on some marketing swag. It’s what your values are as a business, your personality, and what you promise to do for your customers or clientele. What values do you want to convey to your target audience? What features sets your brand apart from the others in your same market? Here are some helpful ways you can begin creating a brand identity:

  • Research Your Competition
  • Know Who Your Audience Is
  • Design A Logo and Other Branding Templates
  • Create A Vision or Mission Statement
  • Conduct A SWOT Analysis (Strengths, Weaknesses, Opportunities and Threats)
  • Define Your SMART Goals (Specific, Measurable, Attainable, Relevant and Timely)
  • Find Your Voice
  • Monitor Your Brand Consistently
  • Avoid Copying Others
  • Be Consistent In Your Messaging
  • Be Authentic, Real, and Truthful

The goal here is to create a memorable brand identity that will resonate with your customers.

4. Your Marketing Campaigns Are Run By Zombies

If you’re spending money on paid search ads but you’re not monitoring or measuring your performance, then your end result could be a campaign straight out of The Walking Dead. Make sure you’re consistently tracking your performance so you know what’s working well- and what isn’t based on real data. There’s so much you can get from watching your analytics. These insights and tools will help you make better, more effective decisions regarding your overall marketing strategy. Without this information, you won’t have a clear idea of how well your marketing campaigns are working and how effective your campaigns are. There are many reasons why analytics are so important:
  • Ensures your decisions are backed by real data
  • Gives you feedback on marketing campaigns and their performance
  • Helps prove the return on investment (ROI) and determine the value of your marketing efforts

marketing horrors, marketing tips, marketing advice, online marketing, digital marketing, digital marketing advice, digital marketing tips, marketing agency, digital marketing agency5. Fear Of The Unknown

The unknown can be scary. As a business owner, you may be asking questions like this: What’s SEO? Is PPC worth it? How can I improve my CTA? Or you may even be wondering what all this marketing jargon is in the first place. You aren’t alone. And lucky for you, there are many people out there who want to help you get out of the unknown and either educate you on digital marketing or do the work for you to take the pressure off. If you want to expand your marketing efforts, but you’re stuck in the “unknown” of how to make that happen, enlist the help of a marketing agency – like VitalStorm.

6. Focusing Only On The Sale (Which Is Dead Wrong)

Of course, businesses spend a lot of money on advertising with one goal in mind usually – and that’s to grow their business. What’s the point of marketing if not to see some form of return-on-investment (ROI) from all those efforts? However, one big bone-chilling mistake businesses make is focusing too much, or solely, on making the sale and hardly at all on the person behind the sale. It’s really important to think about your customers, the challenges they face, and the problems your products and services can help them solve. Then, create marketing campaigns that resonate with your customers. This not only helps you make more sales because you’re reaching the right people, in the right way, at the right time, but it also helps you connect with your audience. When a person trusts a brand, they are likely to be repeat customers. Take time to get to know them, their wants and their needs, and don’t focus only on selling your product or service.

All treats, no tricks when you get in touch with our team at VitalStorm. Call us today at 877-311-5695 or visit more of our marketing tips here.