Top 5 Reasons Why Having A Mobile-Friendly Website Is So Important
If your website isn’t mobile-friendly, you could be missing out on clients and customers. A website is an important part of business, but it only works if it is easy to use and easy to access by those who need your products and/or services. You might have a beautiful website that looks great on a desktop, but if it isn’t mobile-friendly, then you’re missing out on a key part of your overall online presence. Not only that, but you may even be damaging your brand. Here are the top 5 reasons why having a mobile-friendly website is so important.
1. Your Customers Are All Using Mobile
Your customers are all on mobile devices, and you could be missing out on these customers if your website isn’t easily accessible through a phone. According to Statista, mobile devices account for half of the web traffic around the world. In fact, mobile is the go-to choice for over 55% of people who are making purchases online and searching the internet. That’s over half of your customers you may be losing by not having a site that is mobile-friendly. While desktops and laptops are commonly used in businesses and at home, most people are searching for brands and businesses on-the-go. Make sure your website is mobile-friendly so you don’t lose out on potential customers!
2. Makes It Easy For People To Contact You
If your customers are on-the-go when they decide they need to contact you, they may try accessing your website through their phone. A couple simple clicks should be able to get them to your website with contact information. However, if it becomes too difficult to find your information online, or to get into your website for any reason, then they may choose to go elsewhere. Usually, they’ll choose to go to a competitor of yours that has a mobile-friendly website.
3. Establishes Credibility and Trust
When people decide to do business with you, they want to make sure you are a reliable, trustworthy, and credible company. There are a couple main ways to do this:
One of the ways to do this is to rank higher on Google. But what does this have to do with having a mobile-friendly site, you may ask? Mobile-friendly websites show up higher on Google search results. Your site could very well drop in rankings if it’s not mobile-friendly, which can also impact how many people are clicking through to your site. People trust brands that are on the first page of Google, high up on the list over the ones that are much further down – or on the second page.
Not only is Google rankings important, but it’s also important that your message is clear to your customers when they click on your website. While your desktop website may look great, with an awesome headline and perfect images, it may not look the same way on a mobile phone. Your headline could be cut off, your photos could be off-centered, and your contact form may be hard to fill out. If they can’t scroll through, or easily fill out of a contact form to get in touch with you, they may be less likely to trust you. Optimize your website for a mobile device so your customers will find you to be a trustworthy, credible brand.
4. Ease of Accessibility
We mentioned this briefly above, but can’t stress it enough, being easily accessible to your customers is number one. You can boost your sales and conversions by having a website that is easily accessible through a mobile device. If your customers have a hard time navigating your website, they may become annoyed. At this point, they may decide to take their business elsewhere. Making sure that your users can interact with your brand across many different devices is crucial to creating long-term customer retention, loyalty, and trust.
5. Quicker Loading Times
Usually, websites that have been designed for desktops are built with larger, higher-quality images and layouts that don’t load as quickly when accessed on a mobile device. If you create your website only considering the desktop users, then you could be creating a website that is slow to load when being accessed by a mobile user. According to Google, about 53% of mobile website visitors will leave a website that doesn’t load within 3 seconds. There’s nothing more frustrating than waiting ages for a webpage to load. When designing your website, consider compressing images, as large images can really slow things down.
How Do I Make My Website Mobile-Friendly?
Now, you may be wondering how in the world you’re supposed to make your website mobile-friendly. There are a few things you can do, including:
- Make website speed a priority
- Use a responsive theme and design
- Keep your design simple
- Make buttons and forms large enough to view on a phone
- Use larger font sizes
- Perform mobile testing frequently
- Hire a website developer
At VitalStorm, we have a team of developers that can help design your mobile-friendly website.