The Difference Between Cost per Lead and Cost per Call

Any kind of advertising campaign with the intent of providing direct lead generation should have call tracking in place. That’s how marketing companies can make claims about providing oh-so-many calls per day or per week. The question remains: are those phone calls actual business opportunities? At VitalStorm, we don’t make claims regarding how many calls you will get per week, instead we focus on a strategic measurable indicator—Cost per Lead. So, what’s the difference between Cost per Lead and Cost per Call?

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Slow PPC Traffic? Spring into Action!

Spring is just around the corner. With the winter weather coming to an end, it’s the perfect time for your customers to prepare their HVAC system to transition to the warmer months. But it’s not just your customer who needs to gear up for the spring. Be advised that the Google and Bing Pay-Per-Click (PPC) […]

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What is Growth Hacking? | 5 Growth Hack Strategies That Work

First coined by Sean Ellis in 2010 to describe a unique job description, the term “growth hacking” elicits some pretty strong responses—everything from “it’s a scam” to “it’s just marketing.” So, what is growth hacking? To use Sean Ellis’s description, “a growth hacker is a person whose true north is growth.” Born in a scrappy […]

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What Is Remarketing? | AdWords Remarketing Campaign Strategy

If you’ve ever taken a look at your website’s analytics, you probably know that the vast majority of people who visit your website end up leaving your page and going somewhere else. Only a very small percentage of users will convert. In fact, around 97-98% of your traffic is likely to bounce. That doesn’t necessarily […]

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