It’s almost spring, which means it’s time to dust off your website and start making some much-needed changes. Your website is your first impression, so you want to make it count. It should be designed well, easy to navigate, and user-friendly if you want it to draw in high-value traffic and conversions. At the end of the day, you want to create a positive user experience so people continue to come back to your website. In this blog, we will cover how to spring clean your website in 5 easy steps.
1. Check On The Load Speed
How long does it take for your website to load once someone clicks on it? According to Portent, the highest conversion rates occur on webpages with load times between 0-2 seconds. If it takes more than 2 seconds, you could be losing potential customers. While 2 seconds doesn’t seem like long, it really is in the world of websites! In a survey by Unbounce in 2019, they found that nearly 70% of consumers admitted that load speed impacts whether or not they’ll buy from that business. Make sure your website loads quickly on both mobile devices and desktops. If you find that your page isn’t loading quick enough, consider making the following changes:
- Compress and optimize images
- Reduce the number of redirects
- Enable browser caching
- Fix any 404 errors on your website
- Make sure it’s optimized for mobile devices
- Use a CDN (content delivery network)
- Evaluate your plug-ins
2. Make Sure It’s Mobile-Friendly
Every website nowadays should be mobile-friendly. Mobile marketing has become more relevant than ever. More and more people are browsing the internet and websites via their smartphones. That’s why it is so important to have a website that can be easily navigated with a mobile device. In fact, according to Statista, it was found that mobile devices accounted for 63% of organic search engine visits as of the 4th quarter of 2021. There are many reasons why a mobile-friendly website is essential today.
- Always accessible: The majority of your customers are accessing your website on-the-go. To meet the demands and needs of your customers, it’s important that they can easily access your website from anywhere.
- Increases your sales: Because your website is always accessible when it’s mobile-friendly, you will likely see an increase of sales.
- Boosts your SEO ranking: Mobile-friendliness does matter for SEO, as it’s a ranking single in Google’s algorithm.
3. Check Your Backlinks
First, let’s take a minute to discuss what backlinks even are. Backlinks are links that direct users from another website to your page. The more backlinks you have on your website, the higher your organic search engine rankings tend to be. However, they’re only beneficial when they work. Take the time to check all your backlinks and remove any links that could be harmful to your website or links that don’t work anymore. We don’t want any of those dreaded 404 errors popping up everywhere.
Think of backlinks like votes. A “vote of confidence” if you will. The more you have, the more it tells Google that your website is trustworthy and the content you have written is useful and valuable. And then voila – you get ranked higher and more people can see your website as a result.
4. Refine Your Keywords
Every business wants to be found by potential customers. Making your website easy to find should be one of your main goals. After all, you didn’t just spring clean and refresh your website for it never to be found! One of the ways to do this is to refine your keywords. While giving your website a refresh, be sure to include target keywords in your image captions and throughout your content. This tells search engines what the content of your website is all about, so people searching can easily find your page. That’s also why it’s so important to make sure the keywords you choose are relevant. When you use the right keywords in the right places, you’ll begin to see your website climb up in search engine results.
Keywords don’t always have to be just words or terms, they can also be phrases. However, you want to be careful about keyword stuffing. Keyword stuffing is when you overload or “stuff” a piece of content with several keywords in hopes you’ll rank higher. You want to find a good balance and not use too many keywords that’ll hurt your SEO standing or come off as spam.
5. Proofread Your Pages
Last but not least, you should plan to proofread your website all the way through. In the spirit of spring cleaning, don’t forget to clean up any spelling or grammatical errors on your pages. Remember, your website is your first impression. You want to ensure that your website is not only easy to read, but that it is has no typos, punctuation mistakes, grammatical errors, or spelling issues. As a business, you want to enhance your website’s chance at being competitive and the way to do that is to ensure your website is clean of any errors or mistakes. Otherwise, the quality of your website can greatly suffer. This spring, take time to proofread your pages. Sometimes, it even helps to have a second set of eyes on it to make sure nothing gets missed.
Contact VitalStorm Today For All Your Website Development Needs
Have questions about your website? Need help developing a website that will get you noticed by customers? Get in touch with our team at VitalStorm. We handle all your digital marketing – including website development. Call us today at 877-311-5695 or visit more of our marketing tips here.