Paid Search Strategy: Top 5 Tips To Improve Your Paid Search Performance Paid search is one of those things that businesses love, for many reasons. For one, it drives traffic to their website. For two, it delivers results fast. And if you’re a small business owner with products and services to sell, you don’t have […]
Continue ReadingJune 30th is Social Media Day – so what better month to talk about why your small business should be on social media? In 2020, over 3.6 billion people were using social media worldwide, and that number is expected to increase to almost 4.41 billion in 2025, according to Statista. It goes without saying, but […]
Continue ReadingThe Do’s and Don’ts of Email Marketing: Your Ultimate Guide In this ultimate guide, you’ll learn all the best practices for your email marketing campaigns – what you should avoid doing, and what you should be doing more of. Email marketing is a great way to generate leads and convert more prospects for your business. […]
Continue ReadingWhy Hire A Professional To Design and Build Your Website? Is your website outdated? Are you thinking about revamping it and “getting with the times”? If you’re looking at ways to design and build your website, it’s important to remember one thing: hiring a professional is the best thing you can do for your website. […]
Continue ReadingIf you’re a contractor, you’re probably busy and don’t have much time to keep up with all the latest and greatest that is online marketing. It’s a fact that marketing is continually changing and evolving. That being said, it’s no wonder it can be so hard to keep up with. In this guide, we walk […]
Continue ReadingTop 5 Reasons Blogs Are Great For SEO: Everything You Should Know Over 25 years ago, Bill Gates uttered the phrase “content is king” and he was not wrong! Content is king when it comes to your blogs. Blogging helps boost your SEO (search engine optimization) quality and your website’s position on search engine results. […]
Continue ReadingSpring Cleaning: 5 Easy Ways To Dust Off Your Social Media Plan For most of us, spring cleaning is in full effect! As you organize your desk and clean out some old cabinets, don’t forget to give that ol’ social media plan a good clean, too. There are 5 easy ways small businesses like yours […]
Continue Reading3 Steps to Improving Your Call Center Process: The Forgotten Piece of Your Marketing Strategy When it comes to your marketing strategy, there is one major piece that often gets left behind: your call center process. The call center is the first point of contact someone has with your business, so it should always be […]
Continue ReadingTop 6 Ways to Keep Your Customers at The Heart Of Your Digital Marketing Strategy Your customers are what keep your business alive. They are the heart of your business and should be the heart of your digital marketing strategy, too. If you put them in the center of your focus and work to meet […]
Continue ReadingLifetime Customer Value and Why It Matters For Your Business As a business owner, you’ll understandably want to do everything in your power to retain your existing customers and acquire new ones – all without overspending. But it can be tough to know how to accomplish that goal (or even determine where you are in […]
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