10 Reasons Why Having A Website Is Important For Your Business Growth
Many businesses believe that having a website isn’t important, but we are here to tell you that just simply is not true. Every business should have a website, no matter how big or small. Here are the top 10 reasons why having a website is important for your business growth.
First and foremost, one of the biggest reasons you need a website is to increase your credibility. Chances are, there are other businesses in your market offering the same service as you. One way to stand out from your competition is to have a website that showcases all that your business has to offer – and more. If you’re someone who doesn’t have a website, it may cause your potential customers to question how legitimate your business is – especially if a competitor of yours has a website. This not only increases your credibility, but it also increases people’s trust in you.
According to BrightEdge, organic search drives 51% of all website traffic and 40% of total revenue for businesses. The first step to improving organic traffic is to have a website to direct people to. Next, you can focus on ranking on the first page of search engine results. This is the key to getting your website seen so you can increase your organic traffic. Some ways to improve your ranking include:
- Publish Relevant Content
- Update Content Regularly
- Use Alt Tags
- Use The Right Keywords
- Add Link Building Tools
- Have a Link-Worthy Website
- Review and Update Metadata Over Time
Let’s focus for a minute on the entire purpose of having a website.
- To Represent Your Company
- Sell Your Products and Services
- Attract More Visitors and Potential Customers
- Generate More Leads and Sales
- Maximize Return on Investment
And the first step to achieving this? Showcasing your brand!
Your website often acts as the first impression, so you want to make it count. Having a website clearly establishes who you are, what you do, what you represent, and what you stand for. In other words, it’s a space that allows you to tell your story. Without content and information about your business, customers won’t know who you are and why they should buy from you over your competition. Did you know that roughly 40% of customers don’t trust a business without some type of online presence? It goes without saying that having a website is the perfect opportunity to establish your brand and grow your business.
Easily Accessible Information
People spend about 5 hours per day on their mobile phones, and 23.6 hours online each week. Nowadays, with a simple search in Google, consumers have the answers to their most pressing questions. And rarely, if ever, do they go to the second page of search results. You want to be the one people go to for information – and the way to do that is to have a high-ranking website people can easily find.
Your customers want instant gratification and hardly ever do they want to wait for answers to questions they may have. That’s why many businesses now utilize live chat, online scheduling, and contact us forms. People like that they don’t have to call in and speak to someone directly. Instead, they have easy access to information right online – any time of the day!
While your business closes, your website always stays open. It acts as an “always-on” business advocate with absolutely zero out of office hours. That means while you’re at home enjoying family time, or sleeping comfortably, your website is doing all the work for you to attract new customers. You can post updates and announcements, keep them updated on specials and offers, and so much more without having to be available to talk to them directly at that point in time. This is one major way websites can contribute to your business growth.
Showcase Your Products and Services
In the past, businesses used newspapers and phone books to promote their products and services. Some ran radio ads and TV commercials, and some still do! Even then, they didn’t have enough space to go into full detail about each one they offered. You, as the consumer, had to call in and speak to someone to learn more. That’s one major benefit of websites; you can showcase all your products and services in one place – and you should. Here are some of the major benefits to showcasing your products and services on your website:
- Attracts New Customers
- Better Search Engine Optimization
- You Can Sell Online – Even Without Ecommerce
By having a website, you can provide as much information on products and services as you want.
Attract New Customers
According to this article on AdWeek, 81% of people research a business or service online prior to making a purchase decision. If you don’t have a website, you have no way of attracting these new customers. When you build trust with your new customers, you build authority at the same exact time. When you’ve accomplished both of these tasks, you’re able to create connections that lead to long-term relationships with future customers. This will set you apart from your competition.
Engagement is one of the most important aspect of your website’s success. One’s customer experience is the deciding factor in terms of brand loyalty in today’s digital world. Not only does website engagement help you sell your products and services, but it can also help make your customers loyal and want to stay with your company for a long time. One way to know for sure if your website is successful in helping your business grow is to look at how good your content engagement is. Are people interested? Are they sticking around? Truth be told, higher engagement almost always leads to more sales and that engagement goes both ways. You want to make sure you’re interacting and responding to customers, and you also want to make sure your customers are engaging with your website’s content.
Leads and Sales
This brings us to our next point: having a website increases your leads and sales! Every business has goals, and one of those goals – if not THE goal – is to increase leads and sales. Once people are able to find you online, read your content, become interested in what you have to offer, they’ll know how to best reach you thanks to the information found on your website.
The ease of access and the content on your website can help your business grow!
Saves You Time
Communicating and connecting with future customers takes times, whether you’re on the phone with them or just taking their emails. But what if they had a place to go to have all their questions answered – like a website? Not only does this save them time, but it saves YOU time. When you’re able to save time communicating with people, you’re able to focus your time and attention on the operations of your business. Your website does a lot of work for you that is of high value. Take advantage of all that a website has to offer, and make sure you have one set up for your business!