landing page vs. websites for online advertising

November 1, 2016

Why Landing Pages Are Better Than Websites for Online Advertising


A landing page is a separate page from your website, designed with a specific goal in mind — to get leads. Landing pages are used for paid advertising, most commonly for pay-per-click (PPC) and Facebook/Social ads. While the term “landing page” is often used to refer to any web page that you “land” on, in digital […]

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google rankbrain, SERP page, web design, SEO research

October 15, 2016

Google RankBrain Update | Search Engine Optimization Tips


In case you haven’t heard, the top three Google SEO ranking factors are links, content, and RankBrain. In a recent Google Q&A Chat, Andrey Lipattsev, Search Quality Senior Strategist at Google Ireland, said that content and links were the two most important factors (in no order), followed by RankBrain as the third most important signal (with […]

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September 30, 2016

Why Your Home Services Company Needs Social Media


Social media is a large part of our everyday interactions. There are 2.3 billion active social media users around the world, and they are talking. These people are your past and potential clients, wouldn’t you like to join the conversation? Relationships Social media is about creating, building, and nurturing relationships with clients both past and […]

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September 26, 2016

Expanded Text Ads (ETA) | Google AdWords and Bing Update 2016


Update your old ads now! Standard Text Ads disappear on January 31, 2017. Google announced a lot of new updates at its annual Performance Summit in San Francisco earlier this year. There was a lot of focus on mobile (up to about 60% of all search queries), but the most frightening and exciting change was […]

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how the web and websites works

September 15, 2016

How the Internet Works | The Basics of Website Publishing


The internet has fundamentally altered how we interact with the world and each other. Algorithms continue to get more sophisticated and the internet is starting to become embedded into the everyday objects around us (IoT). It’s about time we learn how it all works. While we could spend a lot of time going into the history, theory, […]

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