copywriting tips - digital marketing for home services

December 9, 2016

How to Say It: Copywriting Tips


Writing is seduction. – Stephen King, On Writing: A Memoir of the Craft You don’t have to be a “writer” to write good sales copy. In fact, it’s more formulaic than you might think. Yes, lots of creative thinking goes into memorable and award-winning ads, but if your goal is simply to increase sales, then […]

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December 2, 2016

A Grateful Company Culture: Feedback Leads the Way


  This month at VitalStorm, as the holiday season approaches, we find ourselves reflecting on the achievements of another successful year. While contemplating the continued growth of our company, the one word that resonates most strongly as the defining coda to 2016 is “gratefulness.” Using this as a springboard for our last Company Culture blog […]


November 25, 2016

The Brand-Culture Relationship


After visiting Google in September 2014 and having the opportunity to experience the infamous Google culture firsthand, I was hit with a revelation.  Like everyone else, what I knew of the Google culture was what I had read in books and articles.  But after stepping foot on the campus in Mountain View, CA and spending […]

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November 18, 2016

What is Remarketing? | AdWords Remarketing Campaign Strategy


If you’ve ever taken a look at your website’s analytics, you probably know that the vast majority of people who visit your website end up leaving your page and going somewhere else. Only a very small percentage of users will convert. In fact, around 97-98% of your traffic is likely to bounce. That doesn’t necessarily […]

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November 4, 2016

Architect of Winning PPC Campaigns: Thao Nguyen


“…PPC is ever-changing, I have to keep current with industry trends while continuing to leverage new tools and industry best practices to boost efficiency of my campaigns.” – Thao Nguyen (Campaign Manager) As a leader in data-driven online marketing solutions, VitalStorm understands that it takes more than just a talented workforce to drive success. The […]