September 2, 2015

New BETA Test: Google Home Service Ads… What Are They?

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Google is currently running a pay-per-lead beta test in Google Adwords Express, called Google Home Service Ads. Currently only available in parts of California, from San Francisco down to San Jose and as of yesterday, the East Bay, the new Home Service Ads differ from traditional PPC ads in the following ways: They allow you […]

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August 3, 2015

Add Google Reviews to PPC Ads | New Adwords Update

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Exciting news from Google! You can now add Google reviews to PPC ads! Last month, Google announced their addition of Google+ Local reviews in Adwords ad extensions. If you connect your Google My Business/Google+ page to your Adwords account, next to your locations extension a star rating will appear with a link to your Google+ […]

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June 10, 2015

10 Common Home Service Website Mistakes | Web Tips

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A huge mistake that Home Service companies make is having an unimpressive website, or worse, no website at all. Despite the fact that many business owners believe their website is effective, the truth is that the same mistakes are being made over and over again. From SEO (search engine optimization) blunders to navigational nightmares, we […]

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June 8, 2015

What You Need to Know About Google’s Phantom 2 Update

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The first murmurings of a major Google update were heard during the week of April 29th, but it wasn’t until Glenn Gabe’s analysis of search trends and results that the new core algorithm update was confirmed. The reason why this update is called “Phantom” is because Google didn’t publicize anything about it, leaving people guessing […]

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April 29, 2015

Mobilegeddon or Mobiletopia? Your Guide to Responsive Web Design

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As you may or may not know, Google began expanding their use of mobile-friendliness as a ranking signal on April 21st. Although the industry has been dramatically calling this new mobile-friendly update “Mobilegeddon,” referring to the possibility of the end of the world for websites that are not mobile-friendly, Google wants you to think of it as […]

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