AdWords

February 26, 2016

Google AdWords Update Kills Sidebar Ads; 4 Ads on Top

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Worldwide AdWords Update No More Right-Side Ads, 4 Ads Now on Top On Friday, Feb. 19, 2016, Google confirmed a major shift in their AdWords service, perhaps the most significant change since they first rolled out the program in 2000. The new desktop SERP (search engine results page) will now only display advertisements on the […]

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ftp

October 12, 2015

What is FTP?

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FTP, or File Transfer Protocol, is a set of rules used for transferring files over a network. FTP uses the same TCP/IP protocols that standard networks and HTTP connections use, however, FTP was designed as a text-based system and uses a file structure that is closer to your local computer than any regular web page.  […]

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google.2

September 4, 2015

How To Optimize Your Local Business for Google Maps

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We’re nearing the end of the third quarter of 2015, getting us closer to the one-year anniversary of the world-wide Pigeon Google roll-out.  Google has presented us with a great tool for circumventing big business on the results page, but it’s still going to require a good deal of effort to take advantage. Regular SEO, […]

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How to.2

September 4, 2015

How to Generate Reviews for the Home Service Industry | SEO

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Before we start with our online review generation process for the Home Service Industry, let’s quickly review some statistics: 69% of all consumers search for online reviews. 72% of all consumers trust online business and product reviews. 84% of all consumers read an average of 4-6 reviews before trusting a business. Products with positive reviews […]

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HomeServiceAds

September 2, 2015

New BETA Test: Google Home Service Ads… What Are They?

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Google is currently running a pay-per-lead beta test in Google Adwords Express, called Google Home Service Ads. Currently only available in parts of California, from San Francisco down to San Jose and as of yesterday, the East Bay, the new Home Service Ads differ from traditional PPC ads in the following ways: They allow you […]

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