We’ve been getting this question quite a bit lately: Does advertising in AdWords and other pay-per-click (PPC) search engines help with organic search results, aka search engine optimization (SEO)? The quick and easy answer to the question of how PPC affects SEO is that it doesn’t, but it gets a bit more complicated than that. […]
Continue ReadingThere are about 500-600 updates and changes made to the Google algorithm every year. While most are small, occasionally a major one will be announced. That’s what happened on May 4, 2020—Google announced a Core Update that happened to be the second-highest Core Update after the 2018 update. These yearly updates to the Google ranking […]
Continue ReadingBefore we start with our online review generation process for the Home Service Industry, let’s quickly review some statistics: 69% of all consumers search for online reviews. 72% of all consumers trust online business and product reviews. 84% of all consumers read an average of 4-6 reviews before trusting a business. Products with positive reviews sold 200% more than […]
Continue ReadingA huge mistake that Home Service companies make is having an unimpressive website, or worse, no website at all. Despite the fact that many business owners believe their website is effective, the truth is that the same mistakes are being made over and over again. From SEO (search engine optimization) blunders to navigational nightmares, we […]
Continue ReadingThe first murmurings of a major Google update were heard during the week of April 29th, but it wasn’t until Glenn Gabe’s analysis of search trends and results that the new core algorithm update was confirmed. The reason why this update is called “Phantom” is because Google didn’t publicize anything about it, leaving people guessing […]
Continue ReadingAs you may or may not know, Google began expanding their use of mobile-friendliness as a ranking signal on April 21st. Although the industry has been dramatically calling this new mobile-friendly update “Mobilegeddon,” referring to the possibility of the end of the world for websites that are not mobile-friendly, Google wants you to think of it as […]
Continue ReadingHow well does your website traffic convert? Does your website set you apart from the competition? Is your website representing your brand? Your website is a marketing tool. More and more, customers are conducting business online and your website is often the customer’s first point of contact with your brand. If your site is confusing, […]
Continue ReadingAre you wasting time and money on old SEO tactics that no longer work? We live in an algorithmic world, where computer codes are scanning the internet like never before to “decide” what gets shared online. Marketing strategy, tactics, and technology must evolve and adapt to this new world – to create likeable and shareable content […]
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