July 14, 2017
New Google Posts: Post Directly to Search and Maps Results
Finally, Google has rolled out Google Posts for small businesses worldwide. This timely content allows businesses to post updates and microblogs on their Google My Business (GMB) page, which is displayed in their Knowledge Graph on Google search results. This update gives you the ability to publish directly to Google. Google Posts are displayed under your other […]
Tags: content marketing, digital marketing, google my business, Google Post, Google Posts, marketing, news, social media
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June 16, 2017
What is Growth Hacking? | 5 Growth Hack Strategies That Work
First coined by Sean Ellis in 2010 to describe a unique job description, the term “growth hacking” elicits some pretty strong responses—everything from “it’s a scam” to “it’s just marketing.” So, what is growth hacking? To use Sean Ellis’s description, “a growth hacker is a person whose true north is growth.” Born in a scrappy […]
Tags: content marketing, cost-per-lead, growth hacking, marketing, online marketing, PPC, user aquisition
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May 19, 2017
How to Create Content That Converts | Brainstorming Ideas
Everybody wants high-quality content. Not everybody knows how to create it. It’s a matter of research and brainstorming—generating specific ideas with high value. And then acting on it. The new marketing buzzword is growth hacking, but it’s still just marketing. This involves some SEO tricks and automation strategies, but it depends on persuasive copy, valuable content, […]
Tags: brainstorm, brainstorming, content, content ideas, content marketing, content writing, creativity, idea generation
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April 21, 2017
Facebook Marketing Guide Part 2: Intermediate
In Part 1, we discussed different Facebook terminology, the difference between a Profile and a Page, and some Facebook best practices. Now that you’ve set up a business page and gotten a grasp of the lingo, it’s time to move on to the more advanced stuff. Welcome to Part 2: Intermediate. Facebook Marketing Guide Part […]
Tags: Content Calendar, content creation, content marketing, Facebook, Facebook advertising, Facebook Advertising Guide, Facebook Guide, Facebook Insights, Facebook intermediate, Facebook marketing, Facebook Marketing Guide, Facebook Page, Facebook Posts, social media advertising, social media marketing
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March 10, 2017
Content Marketing Strategy | The Vital Elements
For a long time, the two best methods for search engine optimization (SEO) were keyword stuffing and link-building. Unfortunately, this created an atmosphere of carelessness and sometimes outright cheating among SEO professionals. Keyword optimization and link-building strategies are still very effective, but not when content is sacrificed for keywords and quality links for bad ones. […]
Tags: content, content marketing, content writing, search engine optimization, SEO, social media
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