May 23, 2018
Brand Storytelling on Social Media
Social media is about more than “likes” and reviews. It is a vessel for your company to share your brand story with potential customers and establish a unique voice. That might be something you have heard before, but never really understood. You may find yourself asking, “How do I share my brand story?” or “What […]
Tags: apps, Brand, content marketing, marketing, media, online, social, social media, social media apps, social media strategy, social network, story, storytelling
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July 14, 2017
New Google Posts: Post Directly to Search and Maps Results
Finally, Google has rolled out Google Posts for small businesses worldwide. This timely content allows businesses to post updates and microblogs on their Google My Business (GMB) page, which is displayed in their Knowledge Graph on Google search results. This update gives you the ability to publish directly to Google. Google Posts are displayed under your other […]
Tags: content marketing, digital marketing, google my business, Google Post, Google Posts, marketing, news, social media
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June 16, 2017
What is Growth Hacking? | 5 Growth Hack Strategies That Work
First coined by Sean Ellis in 2010 to describe a unique job description, the term “growth hacking” elicits some pretty strong responses—everything from “it’s a scam” to “it’s just marketing.” So, what is growth hacking? To use Sean Ellis’s description, “a growth hacker is a person whose true north is growth.” Born in a scrappy […]
Tags: content marketing, cost-per-lead, growth hacking, marketing, online marketing, PPC, user aquisition
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May 19, 2017
How to Create Content That Converts | Brainstorming Ideas
Everybody wants high-quality content. Not everybody knows how to create it. It’s a matter of research and brainstorming—generating specific ideas with high value. And then acting on it. The new marketing buzzword is growth hacking, but it’s still just marketing. This involves some SEO tricks and automation strategies, but it depends on persuasive copy, valuable content, […]
Tags: brainstorm, brainstorming, content, content ideas, content marketing, content writing, creativity, idea generation
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April 21, 2017
Facebook Marketing Guide Part 2: Intermediate
In Part 1, we discussed different Facebook terminology, the difference between a Profile and a Page, and some Facebook best practices. Now that you’ve set up a business page and gotten a grasp of the lingo, it’s time to move on to the more advanced stuff. Welcome to Part 2: Intermediate. Facebook Marketing Guide Part […]
Tags: Content Calendar, content creation, content marketing, Facebook, Facebook advertising, Facebook Advertising Guide, Facebook Guide, Facebook Insights, Facebook intermediate, Facebook marketing, Facebook Marketing Guide, Facebook Page, Facebook Posts, social media advertising, social media marketing
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