Search Engine Optimization (SEO)
Every great online marketing strategy includes a good mix of PPC (pay-per-click) and SEO (search engine optimization). PPC will get you to the top of search engine results on the very first day, while SEO is a more long-term strategy that requires quality and consistency.
The world of SEO comes with lots of hype and mystery. One of the greatest myths about SEO is that it’s “free,” since it doesn’t cost anything for customers to click on your link when it shows up in search engines. Another common misconception is that it delivers quick results. Both of these things are false. SEO is not a quick fix; it requires dedicated time and effort.
At VitalStorm, we work with you to come up with the best SEO strategy; from social and search to web design and weekly blogging, we will create a web presence that will get you found.
The whole reason search engine optimization exists is because Google and other search engines use algorithms to index websites based on the search term in order to give the user the best and most relevant search results. Changes in Google’s algorithms, like Panda/Penguin, have made many SEO tactics obsolete and outdated.
It’s clear that many factors play a role in search engine indexing, but the most important ingredient is great content!
These days more and more sites are observing best practices when it comes to search engine optimization, but often SEO “experts” are using ineffective and detrimental tricks to get around the content factor. Using link farms to build links, stuffing keywords into content, and using article submission sites are tricks used to shortcut the hard work of creating engaging and valuable content. There is simply no substitute for rich, engaging content.
We’ve developed a short checklist for you to know what steps to take in your journey to dominate the organic search results for your local market.
1) Start with the Basics
When it’s time to audit your site and determine which SEO measure should be taken, it’s always best to look onsite at the structure and function of your site. Are best practices being followed with HTML setup and page and content layout? Does your site function and load well in different browsers and on mobile? Google’s content policy starts with building a sound site for users to easily interact with.
2) Content is King
There is simply no substitute for great content! Tricking the search engines with keyword stuffing no longer works. Focus on providing rich content that is easy to read and free of spelling and grammar mistakes and the rest of your SEO practices will follow. Text copy isn’t the only content of choice either. In fact, search engines love graphs, videos, slide show, case studies, infographics, FAQs, and other quality content. Why? Because customers love them! You see, the key to search engine optimization is anticipating customer needs and desires and delivering quality content that they are seeking. Everything else is secondary. The secret is, determining the user’s intent, and then giving it to them.
3) Look Offsite
In the past, “web presence” simply referred to whether or not you had a website. Now, web presence is much more about what’s “happening” off your site than what is happening on it. Local Search (review sites and map listings) and Social Media are huge factors for SEO today and go beyond the scope of your product or service. The point of SEO is to generate awareness and engender trust by positioning your brand as an industry leader. By monitoring all of your offsite brand activity and posting great content online, we will boost your brand awareness for your local market and show them that you care.
4) Slow and Steady Wins the Race
Free SEO is a myth; so is fast SEO. Although the clicks are at no charge, any SEO campaign requires a large amount of time and money. When considering the cost-per-lead and overall marketing goals of your company, we will help you decide how to best spend your marketing budget.
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