{"id":18353,"date":"2021-08-18T18:46:48","date_gmt":"2021-08-18T18:46:48","guid":{"rendered":"https:\/\/vitalstorm.com\/?p=18353"},"modified":"2023-04-17T18:00:49","modified_gmt":"2023-04-17T18:00:49","slug":"social-media-marketing-made-easy-the-ultimate-guide-for-small-businesses","status":"publish","type":"post","link":"https:\/\/vitalstorm.com\/social-media-marketing-made-easy-the-ultimate-guide-for-small-businesses\/","title":{"rendered":"Social Media Marketing Made Easy: The Ultimate Guide For Small Businesses"},"content":{"rendered":"<h2>\u00a0 <img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-18360 lazyload\" data-src=\"https:\/\/vitalstorm.com\/wp-content\/uploads\/2021\/08\/VS-8.17.21_Thumb-300x200.jpg\" alt=\"social media, social media marketing, social media marketing small business, small business marketing, small businesses, marketing, social marketing, marketing strategy, marketing\" width=\"300\" height=\"200\" data-srcset=\"https:\/\/vitalstorm.com\/wp-content\/uploads\/2021\/08\/VS-8.17.21_Thumb-300x200.jpg 300w, https:\/\/vitalstorm.com\/wp-content\/uploads\/2021\/08\/VS-8.17.21_Thumb-1024x683.jpg 1024w, https:\/\/vitalstorm.com\/wp-content\/uploads\/2021\/08\/VS-8.17.21_Thumb-768x512.jpg 768w, https:\/\/vitalstorm.com\/wp-content\/uploads\/2021\/08\/VS-8.17.21_Thumb-1536x1024.jpg 1536w, https:\/\/vitalstorm.com\/wp-content\/uploads\/2021\/08\/VS-8.17.21_Thumb.jpg 1920w\" data-sizes=\"(max-width: 300px) 100vw, 300px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/200;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-18360\" src=\"https:\/\/vitalstorm.com\/wp-content\/uploads\/2021\/08\/VS-8.17.21_Thumb-300x200.jpg\" alt=\"social media, social media marketing, social media marketing small business, small business marketing, small businesses, marketing, social marketing, marketing strategy, marketing\" width=\"300\" height=\"200\" srcset=\"https:\/\/vitalstorm.com\/wp-content\/uploads\/2021\/08\/VS-8.17.21_Thumb-300x200.jpg 300w, https:\/\/vitalstorm.com\/wp-content\/uploads\/2021\/08\/VS-8.17.21_Thumb-1024x683.jpg 1024w, https:\/\/vitalstorm.com\/wp-content\/uploads\/2021\/08\/VS-8.17.21_Thumb-768x512.jpg 768w, https:\/\/vitalstorm.com\/wp-content\/uploads\/2021\/08\/VS-8.17.21_Thumb-1536x1024.jpg 1536w, https:\/\/vitalstorm.com\/wp-content\/uploads\/2021\/08\/VS-8.17.21_Thumb.jpg 1920w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/noscript><\/h2>\n<h2>Social Media Marketing Made Easy: The Ultimate Guide For Small Businesses<\/h2>\n<p>Social media marketing for small businesses can be overwhelming and confusing to those who haven\u2019t really put it into play. However, for small businesses today, social media has become impossible to ignore. Over the last 10 years, social media usage has grown substantially. On average, people spend <a href=\"https:\/\/www.smartinsights.com\/social-media-marketing\/social-media-strategy\/new-global-social-media-research\/\">145 minutes a day<\/a> on social media. That\u2019s a wide window of opportunity to get in front of potential customers. Don\u2019t miss out on your opportunity to grow your brand and reach your target audience. In this ultimate guide, we cover all the fundamentals to creating a social media marketing strategy that works.<\/p>\n<h3><strong>What Is Social Media Marketing?<\/strong><\/h3>\n<p>Let\u2019s start with the basics. Social media was originally designed to make it easier to connect and share life\u2019s precious moments with friends and family. However, over the years, social media quickly became an invaluable and necessary tool for businesses looking to grow their brand and reach their target audience. Social media marketing is the use of social media platforms to promote products and services. Not only that, but it\u2019s also a way to engage with current and future customers.<\/p>\n<h3><strong>Why Is Social Media Important For Small Businesses?<\/strong><\/h3>\n<p>According to a study by <a href=\"https:\/\/www.oberlo.com\/blog\/social-media-marketing-statistics\">Statista<\/a>, there are currently 3.78 billion social media users, which equates to about 48% of the total population. With 81% of small businesses currently investing their time in social media marketing, and 74% U.S. adults using social media, it\u2019s no surprise that social media is an essential marketing strategy for small businesses (<a href=\"https:\/\/sproutsocial.com\/social-media-for-small-business\/#social-media-strategy-for-small-business-infographic\">Sprout Social<\/a>). Using social media helps you build brand awareness, increase your customer base, generate leads, and connect and engage with current customers. <img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-18358 alignright lazyload\" data-src=\"https:\/\/vitalstorm.com\/wp-content\/uploads\/2021\/08\/VS-8.17.21_Image4-300x200.jpg\" alt=\"social media, social media marketing, social media marketing small business, small business marketing, small businesses, marketing, social marketing, marketing strategy, marketing\" width=\"300\" height=\"200\" data-srcset=\"https:\/\/vitalstorm.com\/wp-content\/uploads\/2021\/08\/VS-8.17.21_Image4-300x200.jpg 300w, https:\/\/vitalstorm.com\/wp-content\/uploads\/2021\/08\/VS-8.17.21_Image4-1024x683.jpg 1024w, https:\/\/vitalstorm.com\/wp-content\/uploads\/2021\/08\/VS-8.17.21_Image4-768x512.jpg 768w, https:\/\/vitalstorm.com\/wp-content\/uploads\/2021\/08\/VS-8.17.21_Image4-1536x1024.jpg 1536w, https:\/\/vitalstorm.com\/wp-content\/uploads\/2021\/08\/VS-8.17.21_Image4.jpg 1920w\" data-sizes=\"(max-width: 300px) 100vw, 300px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/200;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-18358 alignright\" src=\"https:\/\/vitalstorm.com\/wp-content\/uploads\/2021\/08\/VS-8.17.21_Image4-300x200.jpg\" alt=\"social media, social media marketing, social media marketing small business, small business marketing, small businesses, marketing, social marketing, marketing strategy, marketing\" width=\"300\" height=\"200\" srcset=\"https:\/\/vitalstorm.com\/wp-content\/uploads\/2021\/08\/VS-8.17.21_Image4-300x200.jpg 300w, https:\/\/vitalstorm.com\/wp-content\/uploads\/2021\/08\/VS-8.17.21_Image4-1024x683.jpg 1024w, https:\/\/vitalstorm.com\/wp-content\/uploads\/2021\/08\/VS-8.17.21_Image4-768x512.jpg 768w, https:\/\/vitalstorm.com\/wp-content\/uploads\/2021\/08\/VS-8.17.21_Image4-1536x1024.jpg 1536w, https:\/\/vitalstorm.com\/wp-content\/uploads\/2021\/08\/VS-8.17.21_Image4.jpg 1920w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/noscript><\/p>\n<h3><strong>So, How Do You \u201cDo Social Media?\u201d<\/strong><\/h3>\n<p>Now that you know just how important social media is for your small business, how do you put it into practice and build a successful marketing strategy? In this ultimate guide, we walk you through the 6 steps to building a successful social media marketing strategy.<\/p>\n<ol>\n<li>\n<h3>Start With A Plan &#8211; Set Your SMART Goals<\/h3>\n<\/li>\n<\/ol>\n<p>Before you get started, you should have a plan. One of the first steps to coming up with a plan is making sure you\u2019ve outlined your goals and what you hope to achieve from your efforts. Setting SMART goals, in particular, can help you keep your efforts focused and effective.<\/p>\n<ul>\n<li>\n<h4><strong>Specific<\/strong><\/h4>\n<ul>\n<li>Ask yourself why your business is on social media and make your goals specific. What do you hope to accomplish? Your goal may be to simply engage and connect with customers, or it might be to increase website traffic and conversions. Whatever your goal may be, make sure it is specific and clear.<\/li>\n<\/ul>\n<\/li>\n<li>\n<h4><strong>Measurable<\/strong><\/h4>\n<ul>\n<li>It\u2019s not enough that your goals are specific, you need to make sure they\u2019re easily measurable. Otherwise, you\u2019re not able to tell just how effective your strategies are. This might be a good time to invest in social media management tools, such as Google Analytics, Sprout Social, or HootSuite \u2013 to name a few. These tools can help you track your engagement, conversions, and other metrics that are important to you and your business.<\/li>\n<\/ul>\n<\/li>\n<li>\n<h4><strong>Attainable<\/strong><\/h4>\n<ul>\n<li>While you should challenge yourself, you don\u2019t want to make your goals completely out of reach. Ask yourself: are my goals attainable? If they\u2019re unreasonable, reassess your goals. Don\u2019t set yourself up to fail.<\/li>\n<\/ul>\n<\/li>\n<li>\n<h4><strong>Relevant<\/strong><\/h4>\n<ul>\n<li>Your goals should be relevant to your business, otherwise you\u2019ll lose the interest of your customers. If your strategies don\u2019t speak to your customer base, or it doesn\u2019t align with your objectives, then it may be tough to achieve the results you hope to achieve.<\/li>\n<\/ul>\n<\/li>\n<li>\n<h4><strong>Timely<\/strong><\/h4>\n<ul>\n<li>This is where you have the chance to hold yourself accountable. Set a deadline for your goals. Mark your calendars for the day you plan to reach your goal. It\u2019s easy to put off achieving your goals if there\u2019s no end date in mind.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ol start=\"2\">\n<li>\n<h3>Choose A Platform \u2013 And Know Your Audience<\/h3>\n<\/li>\n<\/ol>\n<p>There are hundreds of social media sites out there, but only 6 of them have generated billions of monthly active users. Depending on your current demographic, you should choose the platform(s) that make the most sense for your brand. Let\u2019s take a look at some of the most popular sites and the demographics you\u2019re likely to see on each one, according to <a href=\"https:\/\/sproutsocial.com\/insights\/new-social-media-demographics\/\">Sprout Social<\/a>.<\/p>\n<ul>\n<li><strong>Facebook<\/strong>\n<ul>\n<li>Age Group: 25-34<\/li>\n<li>Gender: 44% Female, 56% Male<\/li>\n<\/ul>\n<\/li>\n<li><strong>Instagram<\/strong>\n<ul>\n<li>Age Group: 25-34<\/li>\n<li>Gender: 57% Female, 43% Male<\/li>\n<\/ul>\n<\/li>\n<li><strong>Twitter<\/strong>\n<ul>\n<li>Age Group: 30-49<\/li>\n<li>Gender: 32% Female, 68% Male<\/li>\n<\/ul>\n<\/li>\n<li><strong>LinkedIn<\/strong>\n<ul>\n<li>Age Group: 46-55<\/li>\n<li>Gender: 49% Female, 51% Male<\/li>\n<\/ul>\n<\/li>\n<li><strong>Pinterest<\/strong>\n<ul>\n<li>Age Group: 30-49<\/li>\n<li>Gender: 78% Female, 22% Male<\/li>\n<\/ul>\n<\/li>\n<li><strong>TikTok<\/strong>\n<ul>\n<li>Age Group: 18-24<\/li>\n<li>Gender: 59% Female, 41% Male<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>Contrary to popular belief, when it comes to social media, quality is better than quantity. You don\u2019t want to be on every social media site \u2013 especially if that\u2019s not where you\u2019ll find your target audience. Some questions to ask yourself when deciding who your target audience is includes:<\/p>\n<ul>\n<li>Age<\/li>\n<li>Gender<\/li>\n<li>Marital Status<\/li>\n<li>Location<\/li>\n<li>Income\/Job Industry<\/li>\n<li>Likes\/Dislikes<\/li>\n<li>Purchase Behaviors<\/li>\n<li>Communication Preference<\/li>\n<\/ul>\n<ol start=\"3\">\n<li>\n<h3>Research Your Competition<\/h3>\n<\/li>\n<\/ol>\n<p>A competitor analysis can help you learn what\u2019s already working and what\u2019s not for other businesses like yours. Think about your top 3 competitors and do your research on their current social media marketing efforts. While you don\u2019t want to copy them, learning from them can help you while you figure out a plan.<\/p>\n<ul>\n<li>Identify Your Competitors<\/li>\n<li>Know What Social Media Platforms They Use And How They Use Them<\/li>\n<li>Research How Their Social Strategy Is Currently Working<\/li>\n<\/ul>\n<p>After you have a good sense of how well your competition\u2019s social media marketing is going, you can conduct a SWOT Analysis. A SWOT Analysis is a framework used to determine and define your strengths, weaknesses, opportunities, and threats against your competitive position.<\/p>\n<ul>\n<li><strong>Strengths<\/strong> (Internal)\n<ul>\n<li>What do you do well and what are your advantages?<\/li>\n<\/ul>\n<\/li>\n<li><strong>Weaknesses<\/strong> (Internal)\n<ul>\n<li>What are the areas you can improve on as a business?<\/li>\n<\/ul>\n<\/li>\n<li><strong>Opportunities<\/strong> (External)\n<ul>\n<li>What outside factors, such as the market or your competition, contribute to your business and can help you build upon your strengths?<\/li>\n<\/ul>\n<\/li>\n<li><strong>Threats<\/strong> (External \u2013 Competition)\n<ul>\n<li>What outside factors, such as the market or your competition, pose potential problems or risks for your business?<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ol start=\"4\">\n<li>\n<h3>Pay Attention To Trends<\/h3>\n<\/li>\n<\/ol>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-18356 alignleft lazyload\" data-src=\"https:\/\/vitalstorm.com\/wp-content\/uploads\/2021\/08\/VS-8.17.21_Image2-300x200.jpg\" alt=\"social media, social media marketing, social media marketing small business, small business marketing, small businesses, marketing, social marketing, marketing strategy, marketing\" width=\"300\" height=\"200\" data-srcset=\"https:\/\/vitalstorm.com\/wp-content\/uploads\/2021\/08\/VS-8.17.21_Image2-300x200.jpg 300w, https:\/\/vitalstorm.com\/wp-content\/uploads\/2021\/08\/VS-8.17.21_Image2-1024x683.jpg 1024w, https:\/\/vitalstorm.com\/wp-content\/uploads\/2021\/08\/VS-8.17.21_Image2-768x512.jpg 768w, https:\/\/vitalstorm.com\/wp-content\/uploads\/2021\/08\/VS-8.17.21_Image2-1536x1024.jpg 1536w, https:\/\/vitalstorm.com\/wp-content\/uploads\/2021\/08\/VS-8.17.21_Image2.jpg 1920w\" data-sizes=\"(max-width: 300px) 100vw, 300px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/200;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-18356 alignleft\" src=\"https:\/\/vitalstorm.com\/wp-content\/uploads\/2021\/08\/VS-8.17.21_Image2-300x200.jpg\" alt=\"social media, social media marketing, social media marketing small business, small business marketing, small businesses, marketing, social marketing, marketing strategy, marketing\" width=\"300\" height=\"200\" srcset=\"https:\/\/vitalstorm.com\/wp-content\/uploads\/2021\/08\/VS-8.17.21_Image2-300x200.jpg 300w, https:\/\/vitalstorm.com\/wp-content\/uploads\/2021\/08\/VS-8.17.21_Image2-1024x683.jpg 1024w, https:\/\/vitalstorm.com\/wp-content\/uploads\/2021\/08\/VS-8.17.21_Image2-768x512.jpg 768w, https:\/\/vitalstorm.com\/wp-content\/uploads\/2021\/08\/VS-8.17.21_Image2-1536x1024.jpg 1536w, https:\/\/vitalstorm.com\/wp-content\/uploads\/2021\/08\/VS-8.17.21_Image2.jpg 1920w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/noscript>Social media changes all the time. Some of the most popular recent trends include live videos, AR and VR technology, influencer marketing, and stories \u2013 just to name a few. While you aren\u2019t expected to jump on every meme or video that goes viral, it\u2019s a good idea to pay attention to trends. This way you can understand what people are looking for when they get on social media. After all, you want to post appropriate content that resonates with your audience \u2013 and is relevant to the world today.<\/p>\n<p>Not only that, but it\u2019s also a good idea to research the main reasons why your audience is using social media in the first place. How can your brand benefit them and fulfill their needs, or answer their most pressing questions? Are they there to:<\/p>\n<ul>\n<li>Stay up-to-date on current events?<\/li>\n<li>Find entertaining content?<\/li>\n<li>Have something to do while they\u2019re bored to help pass the time?<\/li>\n<li>Stay in touch with friends and family?<\/li>\n<li>Share photos and videos with other people?<\/li>\n<\/ul>\n<ol start=\"5\">\n<li>\n<h3>Use The Right Tools<\/h3>\n<\/li>\n<\/ol>\n<p>Decide which tools are right for you. Social media can be overwhelming and time consuming, and it often falls on the back burner. Luckily, there are many tools you can use today to make it an easy and seamless process. Some of the tools include:<\/p>\n<ul>\n<li>\n<h4><strong>Engagement Management<\/strong><\/h4>\n<ul>\n<li>Even if your main goal is to increase conversions and website traffic, engaging with your customer is still important. There are tools such as <a href=\"https:\/\/www.hootsuite.com\/\">HootSuite<\/a> or <a href=\"https:\/\/sproutsocial.com\/\">Sprout Social<\/a> that can help you easily be able to engage and respond to customers without having to log into each individual social media site. Not only can this save you time, but this can also make it easier for you.<\/li>\n<\/ul>\n<\/li>\n<li>\n<h4><strong>Analytics and Reporting<\/strong><\/h4>\n<ul>\n<li>It\u2019s always a good idea to analyze the success of your social media marketing efforts. There are tools out there that give you the ability to review data all in one place so you can see all the statistics you want: engagement, likes, followers, month over month comparisons, etc. Some tools include <a href=\"https:\/\/analytics.google.com\/analytics\/web\/\">Google Analytics<\/a>, <a href=\"https:\/\/sproutsocial.com\/\">Sprout Social<\/a>, <a href=\"https:\/\/www.hootsuite.com\/\">HootSuite<\/a>, <a href=\"https:\/\/buffer.com\/\">Buffer<\/a>, and more. If you\u2019re not tracking your success, you won\u2019t know where you can improve your efforts.<\/li>\n<\/ul>\n<\/li>\n<li>\n<h4><strong>Photography\/Graphics<\/strong><\/h4>\n<ul>\n<li>In order to create eye-catching content, graphics and\/or photos are necessary. There are many sites out there, some are even free, that give you the ability to create graphics that will work for your brand. One popular site is <a href=\"https:\/\/www.canva.com\/\">Canva<\/a>.<\/li>\n<\/ul>\n<\/li>\n<li>\n<h4><strong>Content<\/strong><\/h4>\n<ul>\n<li>Content is single-handedly the most important part of your marketing strategy. You want to create content that is relevant to your audience and your brand \u2013 and also engaging. We suggest you plan a month\u2019s worth of content in advance, so you can really dedicate time to creating content that will work for your strategy. At the end of every month, check out those analytics and see what worked well and what didn\u2019t. It\u2019s never too late to work on your content and change it up to fit your needs \u2013 and the needs of your audience.<\/li>\n<\/ul>\n<\/li>\n<li>\n<h4><strong>Automation<\/strong><\/h4>\n<ul>\n<li>Tools like <a href=\"https:\/\/sproutsocial.com\/\">Sprout Social<\/a>, that offer easy engagement management and analytics and reporting, are the same tools that offer the ability for you to automate your posts. This helps free up more of your time, so you are spending less on having to come up with new posts every day. Not only that, but it also allows you the opportunity to focus on engaging with your audience.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ol start=\"6\">\n<li>\n<h3>Experiment and Pivot \u2013 Patience Is Key<\/h3>\n<\/li>\n<\/ol>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-18357 alignright lazyload\" data-src=\"https:\/\/vitalstorm.com\/wp-content\/uploads\/2021\/08\/VS-8.17.21_Image3-300x200.jpg\" alt=\"social media, social media marketing, social media marketing small business, small business marketing, small businesses, marketing, social marketing, marketing strategy, marketing\" width=\"300\" height=\"200\" data-srcset=\"https:\/\/vitalstorm.com\/wp-content\/uploads\/2021\/08\/VS-8.17.21_Image3-300x200.jpg 300w, https:\/\/vitalstorm.com\/wp-content\/uploads\/2021\/08\/VS-8.17.21_Image3-1024x683.jpg 1024w, https:\/\/vitalstorm.com\/wp-content\/uploads\/2021\/08\/VS-8.17.21_Image3-768x512.jpg 768w, https:\/\/vitalstorm.com\/wp-content\/uploads\/2021\/08\/VS-8.17.21_Image3-1536x1024.jpg 1536w, https:\/\/vitalstorm.com\/wp-content\/uploads\/2021\/08\/VS-8.17.21_Image3.jpg 1920w\" data-sizes=\"(max-width: 300px) 100vw, 300px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/200;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-18357 alignright\" src=\"https:\/\/vitalstorm.com\/wp-content\/uploads\/2021\/08\/VS-8.17.21_Image3-300x200.jpg\" alt=\"social media, social media marketing, social media marketing small business, small business marketing, small businesses, marketing, social marketing, marketing strategy, marketing\" width=\"300\" height=\"200\" srcset=\"https:\/\/vitalstorm.com\/wp-content\/uploads\/2021\/08\/VS-8.17.21_Image3-300x200.jpg 300w, https:\/\/vitalstorm.com\/wp-content\/uploads\/2021\/08\/VS-8.17.21_Image3-1024x683.jpg 1024w, https:\/\/vitalstorm.com\/wp-content\/uploads\/2021\/08\/VS-8.17.21_Image3-768x512.jpg 768w, https:\/\/vitalstorm.com\/wp-content\/uploads\/2021\/08\/VS-8.17.21_Image3-1536x1024.jpg 1536w, https:\/\/vitalstorm.com\/wp-content\/uploads\/2021\/08\/VS-8.17.21_Image3.jpg 1920w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/noscript>If you\u2019re new to social media marketing, be patient with yourself. It\u2019s rare that people get it right the first time. You may notice overtime that your goals don\u2019t work for your business, or you didn\u2019t understand your audience as much as you said you would. Once you know what type of content performs the best for your business and what your audience likes and dislikes, you can adjust and try again \u2013 or keep doing what\u2019s working. By using analytical tools, you can easily assess your strengths and weaknesses all in one report. Some experiments you can try include:<\/p>\n<ul>\n<li>Different Types Of Content<\/li>\n<li>A\/B Testing For Ads<\/li>\n<li>Show Two Different Ads To The Same Audience At The Same Time<\/li>\n<\/ul>\n<p>You can look back and see which strategy performed the best and which got the most engagement. The first step to any successful social media marketing campaign is to get started.<\/p>\n<div class=\"single-container\">\n<div class=\"row\">\n<div id=\"primary\" class=\"content-area\">\n<article id=\"post-17337\" class=\"post-17337 post type-post status-publish format-standard has-post-thumbnail hentry category-featured category-ppc-insights category-seo-insights\">\n<div class=\"singles-content\">\n<h3>Have questions about social media marketing or need help with your strategy? Get in touch with our team at VitalStorm. Call us today at 877-311-5695 or visit more of our marketing tips <a href=\"https:\/\/vitalstorm.com\/category\/social-media-insights\/\">here<\/a>.<\/h3>\n<\/div>\n<\/article>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u00a0 Social Media Marketing Made Easy: The Ultimate Guide For Small Businesses Social media marketing for small businesses can be overwhelming and confusing to those who haven\u2019t really put it into play. However, for small businesses today, social media has become impossible to ignore. Over the last 10 years, social media usage has grown substantially. [&hellip;]<\/p>\n","protected":false},"author":17,"featured_media":18359,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[3,7,1],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Social Media Marketing Made Easy: The Ultimate Guide For Small Businesses - VitalStorm<\/title>\n<meta name=\"description\" content=\"In this ultimate guide, we make understanding social media marketing easy for small businesses. 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