The Rise of Voice Search and Its Impact on SEO

by Kaitlynn Tovar |

September 17, 2024

How voice search is changing SEO… are you ready?

The way we search for information online is undergoing a revolution. Text-based queries are slowly but surely being replaced by voice commands. This rise of voice search has major implications for Search Engine Optimization (SEO) strategies.

Why Voice Search Matters

There are a couple of key reasons why voice search is becoming so popular:

1. Convenience: Voice search is simply faster and easier than typing, especially on mobile devices.

  • Mobility Reigns Supreme: Smartphones are an extension of ourselves, and voice search perfectly complements our on-the-go lifestyles. Imagine needing a recipe while your hands are full in the kitchen – voice search allows for instant information retrieval without ever needing to type.
  • Seamless Searching: Typing can be cumbersome, especially on smaller mobile screens. Voice search eliminates the need for precise spelling or keyword selection, making searches significantly faster and more efficient. This is especially beneficial for people with disabilities or those who simply dislike typing.
  • Multitasking at its Finest: Voice search allows us to search for information while doing other things, like folding laundry or taking a walk. This multitasking capability is a major advantage in our fast-paced lives.

2. Natural Language: People can ask questions in a natural, conversational way, just like they would a friend.

  • Conversational Queries: Voice search empowers us to ask questions in the same way we would ask a friend or family member. Instead of stringing together keywords, we can ask complete questions like “What are the best plumbing companies near me?” or “How do I change an air filter?”
  • Intent Takes Center Stage: Search engines are becoming increasingly sophisticated at understanding the intent behind a voice query. This allows them to provide more relevant and helpful results, even for complex or nuanced questions.
  • A More Human Experience: There’s a certain intimacy and ease associated with speaking our queries. Voice search provides a more natural and intuitive way to interact with technology, mimicking real-life conversations.

This shift towards convenience and natural language has major implications for SEO. Traditional keyword-focused strategies need to evolve to cater to the way people search using voice commands. By understanding these changes in user behavior, you can optimize your website to be more discoverable in the age of voice search.

Optimizing for Voice Search

Here are some key ways to best optimize your website for the age of voice search:

  • Focus on Long-Tail Keywords: Voice search queries tend to be longer and more specific than queries that are typed out. Think about the questions people might ask about your product and/or service and incorporate those phrases into your content.
  • Write Conversationally: Imagine you’re having a conversation with a potential customer. Use natural language, avoid jargon, and answer the questions they might be asking.
  • Target Local Searches: A large portion of voice searches are for local businesses. Make sure your Google Business Profile listing is up-to-date and optimized with relevant keywords.
  • Fast Loading Speeds: Voice search users expect instant answers. Make sure your website loads quickly (like within 2 seconds) on mobile devices.

The Future of SEO

Voice search is here to stay, and its influence on SEO will only continue to grow. By adapting your SEO strategy to target these new user habits, you can ensure your website remains visible and accessible in the age of voice search.

Ready to Get Started? Contact VitalStorm For All Your SEO Needs.

By embracing the rise of voice search, you can stay ahead of the curve and ensure your website reaches the right audience at the right time. For all your SEO needs, VitalStorm is the one to call! We’re the go-to digital marketing agency for home service companies.