Marketing Alternatives to Pay-Per-Click Advertising

If you know a thing or two about digital and online marketing, you have probably heard of “Pay-Per-Click Advertising.” To give you a summary, Pay-Per-Click is a fairly common method of online advertising; Using this marketing strategy, advertisers pay every time a user clicks their online ad. PPC advertising can take various forms such as: […]

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YouTube Ads vs. Google Search Ads | Pros and Cons

  While they shouldn’t be seen in opposition to each other, it’s important to understand the differences between YouTube Ads and Google Search Ads (pay-per-click). YouTube Ads vs. Google Ads Google Search Ads Regular Google Search ads are great, especially for local businesses. Year after year, this is the main form of advertising that we […]

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