December 14, 2018

OK Google, How Does Voice Search Impact Local Service Marketing?


Voice search is growing fast. As speech-recognition accuracy gets better and better, more and more of us will start using voice searches and commands. There is an often-quoted statistic among search marketers that 50% of all searches will be conducted by voice by 2020. Often attributed to ComScore, the prediction was in fact made by […]

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August 3, 2018

How to Implement Voice Search in Your PPC Campaign


The ad world is always changing and ever-evolving, and it will continue to do so. Even just a few decades ago, desktop computers were the way to go, thanks to the explosion of the internet. But now, smartphones and mobile searches have leapt into the forefront – and they’re here to stay.

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