Social media marketing is vital to a good digital marketing strategy. Over 3.6 billion people in the world are on some form of social media! It is an effective way for anyone to get news, stay engaged and interact with pretty much anyone. Businesses can take advantage of social media and use it to market […]
Continue ReadingWhen it comes to understanding how social media helps SEO, things aren’t exactly clear-cut. Some time in 2010, the former head of web spam at Google, Matt Cutts, made a video confirming that Facebook and Twitter links were factored into the ranking of webpages. However, around 2014, he said that social links are not factored […]
Continue ReadingIf you use personal social media accounts, you have definitely seen the “stories” feature pop up at the very top of your apps. These fun tidbits offer insight on what your friends are doing day-to-day. But how can you translate this feature into a component of your social media marketing strategy? Businesses ranging from major […]
Continue ReadingWhether you are a digital marketing guru or just a casual social media user, you have definitely heard of influencers. Social media celebrity profiles with millions of followers hanging on their every word (and listening to their product recommendations) have become a normal part of social media culture. But have you ever heard the term […]
Continue ReadingMarketing isn’t a one-size-fits-all solution anymore. It involves a vast net of different industries and areas of emphasis, and you need to be adept at doing several things at once to make sure your business comes out on top. While you generally want to make sure that your business shows up at the top […]
Continue ReadingSocial media is one of the most critical components of a well-rounded digital marketing strategy. It increases brand recognition, widens your audience, and helps you uniquely target new customers with your posts and ads. At VitalStorm, we encourage all of our clients to focus on building a strong social media presence. (For more about the […]
Continue ReadingIf you are a small business owner who wouldn’t describe yourself as “social media savvy,” it can be tempting to ignore social media as a marketing tool. But the truth is, social media is an integral part of daily life for many people, including your potential customers. At VitalStorm, we encourage our clients to embrace […]
Continue ReadingMost companies know by now that social media is an essential marketing component. But if you as a business owner are not knowledgeable about it, it can seem intimidating. Our Social Local team at VitalStorm strives to help business owners achieve the social media success they need without the headache. As you consider how best […]
Continue ReadingThe holidays offer a unique opportunity to create festive content that keeps your followers intrigued and engaged. Your followers are already bombarded with typical boring ads for holiday sales every time they go online or open up an app, so it can be a huge advantage to think outside the box. If your holiday content […]
Continue ReadingOur social media strategy for the home service industry is focused on showcasing our clients’ companies as the trusted, local home service experts with heart and customer-focused values. Social media is exactly that—a social platform for people to interact with other people. For businesses to successfully engage with their local audience and potential customers, they […]
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