How to Use Social Stories to Advertise Your Business

If you use personal social media accounts, you have definitely seen the “stories” feature pop up at the very top of your apps. These fun tidbits offer insight on what your friends are doing day-to-day. But how can you translate this feature into a component of your social media marketing strategy? Businesses ranging from major […]

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Micro-Influencers: The Newest Social Media Trend

Whether you are a digital marketing guru or just a casual social media user, you have definitely heard of influencers. Social media celebrity profiles with millions of followers hanging on their every word (and listening to their product recommendations) have become a normal part of social media culture. But have you ever heard the term […]

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The Best Social Media Accounts by Home Service Companies

Social media is one of the most critical components of a well-rounded digital marketing strategy. It increases brand recognition, widens your audience, and helps you uniquely target new customers with your posts and ads. At VitalStorm, we encourage all of our clients to focus on building a strong social media presence. (For more about the […]

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5 Benefits of Social Media Marketing for Home Service Companies

If you are a small business owner who wouldn’t describe yourself as “social media savvy,” it can be tempting to ignore social media as a marketing tool. But the truth is, social media is an integral part of daily life for many people, including your potential customers. At VitalStorm, we encourage our clients to embrace […]

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How to Create More Shareable Content on Social Media

Have you ever spent time and energy on a photo or status for your business social media accounts, eagerly posted it, and found yourself shocked when it received little to no attention? Generating effective content for social media involves strategy, and pinpointing a method for increasing engagement can seem baffling at first.

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Facebook Marketing Guide Part 2: Intermediate

In Part 1, we discussed different Facebook terminology, the difference between a Profile and a Page, and some Facebook best practices. Now that you’ve set up a business page and gotten a grasp of the lingo, it’s time to move on to the more advanced stuff. Welcome to Part 2: Intermediate. Facebook Marketing Guide Part […]

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Facebook Marketing Guide Part 1: Introduction

Let’s face it—Facebook is going to be around for a while. Despite the naysayers and prophets of doom and downfall, Facebook has proven to be a media juggernaut that brings in more U.S. ad revenue than any other company, trailing only behind Google. The numbers are way too big to ignore. For instance, “Daily active […]

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