Reaching your audience – and converting those visits into tangible conversions – isn’t as easy as it used to be. With the growth and expansion of the different ways we can access websites, we’re more attuned than ever to the many ways that ads work online. Since audiences have gotten smarter and better at bypassing […]
Continue ReadingHave you ever clicked an online ad and thought, “Wow, how did they know?!” As you read email, use mobile apps, and browse the internet, Google will show you ads through their “Display Network.” While personalized ads are based on many factors, the method is almost always remarketing. The best and most highly targeted ads come […]
Continue ReadingWriting is seduction. – Stephen King, On Writing: A Memoir of the Craft You don’t have to be a “writer” to write good sales copy. In fact, it’s more formulaic than you might think. Yes, lots of creative thinking goes into memorable and award-winning ads, but if your goal is to simply increase sales, then […]
Continue ReadingIf you’ve ever taken a look at your website’s analytics, you probably know that the vast majority of people who visit your website end up leaving your page and going somewhere else. Only a very small percentage of users will convert. In fact, around 97-98% of your traffic is likely to bounce. That doesn’t necessarily […]
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