Google AdWords Update Kills Sidebar Ads; 4 Ads Now on Top

February 26, 2016

Google AdWords Update Kills Sidebar Ads; 4 Ads on Top

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Worldwide AdWords Update No More Right-Side Ads, 4 Ads Now on Top On Friday, Feb. 19, 2016, Google confirmed a major shift in their AdWords service, perhaps the most significant change since they first rolled out the program in 2000. The new desktop SERP (search engine results page) will now only display advertisements on the […]

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August 3, 2015

Add Google Reviews to PPC Ads | New Adwords Update

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Exciting news from Google! You can now add Google reviews to PPC ads! Last month, Google announced their addition of Google+ Local reviews in Adwords ad extensions. If you connect your Google My Business/Google+ page to your Adwords account, next to your locations extension a star rating will appear with a link to your Google+ […]

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How PPC Works

November 17, 2014

How Does Pay-Per-Click (PPC) Marketing Work?

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How does pay-per-click marketing work? The beauty of PPC is that your ad only shows up in front of customers who are looking for your product or service at that specific time. It’s called direct-response marketing and it makes sure that potential buyers who are looking for your service in your area will be able to […]

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November 3, 2014

PPC Marketing: What Can $150 Do For My Business?

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Do you feel as though you just don’t have the budget for pay-per-click marketing right now? I’ll let you in on a little secret. Pay-per-click advertising, or PPC, pays for itself on the first day and continues to grow in value. In other words, you get much more money back from PPC than what you put […]

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