How to Implement Voice Search in Your PPC Campaign

The ad world is always changing and ever-evolving, and it will continue to do so. Even just a few decades ago, desktop computers were the way to go, thanks to the explosion of the internet. But now, smartphones and mobile searches have leapt into the forefront – and they’re here to stay.

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What More Can I Do to Generate Online Leads?

In the world of digital marketing, traditional Google Pay Per Click (PPC) ads remain the best way to grow your business by providing motivated and quick-to-book leads from people needing service now. But after years of running traditional PPC, you may start to question: what other kind of online lead sources are out there? What more could I be doing to reach potential clients in the digital market?

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What Is AdWords Smart Bidding? | Introduction and Overview

Combined with other “smart” AdWords features such as Universal App and Smart Display campaigns, the future of PPC marketing lies in Smart Bidding and machine learning technology. Using data-driven machine learning, PPC professionals can improve keyword bids, increase valuable conversions, and spend more time developing strategy optimizations. Continue reading to learn more about Smart Bidding […]

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The Difference Between Cost per Lead and Cost per Call

Any kind of advertising campaign with the intent of providing direct lead generation should have call tracking in place. That’s how marketing companies can make claims about providing oh-so-many calls per day or per week. The question remains: are those phone calls actual business opportunities? At VitalStorm, we don’t make claims regarding how many calls you will get per week, instead we focus on a strategic measurable indicator—Cost per Lead. So, what’s the difference between Cost per Lead and Cost per Call?

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Bing Removed Sidebar Text Ads (So You Can Get More Leads)

Bing Ads is a platform similar to Google AdWords. Our home service customers benefit daily from our online advertising efforts through both platforms. If you were walking down the street, and a man reached out to you with $100 in his hand, would you tell him “No, thank you”? Not utilizing both the Bing Ads and Google AdWords platforms is a similar mistake. If you’re interested in starting an advertising campaign on the Bing Ads platform, however, it’s important to consider the recent changes on the platform, as these can impact the strategies showcased in articles that were published prior to March of this year.

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How Call Tracking Improves PPC Results, Sales, and Service

Did you know that phone leads have a higher conversion rate than any other type of lead? In fact, call tracking data tells us that phone calls convert at a 10-15x higher closing rate than form or chat leads. Human interaction is still the best way to land sales. No matter how convenient a form […]

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New PPC Team Leads Embrace Change

Change is expected within any growing company – and this year VitalStorm experienced its share of significant change. In addition to growing departmentally, our workforce also expanded, adding new faces and new skill sets to forward our momentum. A more recent change that reflects our commitment to promoting from within has already proven to be […]

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Google Local Services Ads Roll Out to 30 Major Cities By 2018

If you’ve tried searching for local garage door repair, duct cleaning, or almost any other home service on Google recently, you may have noticed a new Local Services ad box at the top of the search results. We wrote about Google’s Home Services Beta Test back in 2015, but the program is now beyond its […]

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Get Your Business Found with Location Extensions

Google, Bing, and other search engines are constantly looking for better ways to target and convert local users. One of the best methods they’ve discovered using location extensions within their ads. This allows users to see your name, address, and phone number (NAP), increasing phone calls, in-store visits, map searches, and conversion rates. We’ve written […]

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10 Ways to Make Your AdWords Remarketing a Success

Have you ever clicked an online ad and thought, “Wow, how did they know?!” As you read email, use mobile apps, and browse the internet, Google will show you ads through their “Display Network.” While personalized ads are based on many factors, the method is almost always remarketing. The best and most highly targeted ads come […]

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