If you are a business owner, the new year is the ideal time to think about any goals you have for your company and any changes you want to bring to it. If you are considering making changes to your marketing strategy, you have come to the right place! While some businesses have in-house marketing, […]
Continue ReadingIf you know a thing or two about digital and online marketing, you have probably heard of “Pay-Per-Click Advertising.” To give you a summary, Pay-Per-Click is a fairly common method of online advertising; Using this marketing strategy, advertisers pay every time a user clicks their online ad. PPC advertising can take various forms such as: […]
Continue ReadingSocial media is about more than “likes” and reviews. It is a vessel for your company to share your brand story with potential customers and establish a unique voice. That might be something you have heard before, but never really understood. You may find yourself asking, “How do I share my brand story?” or “What […]
Continue ReadingIn a little over a year, Social Media Manager & Team Leader Kasey Goedeker has transformed the VitalStorm social media program into a vital component of the company. What was originally a mere byproduct of our content offerings, SOLO (Social/Local) has become an essential part of our specialized programs. Her infectious enthusiasm for the work […]
Continue ReadingFinally, Google has rolled out Google Posts for small businesses worldwide. This timely content allows businesses to post updates and microblogs on their Google My Business (GMB) page, which is displayed in their Knowledge Graph on Google search results. This update gives you the ability to publish directly to Google. Google Posts are displayed under your other […]
Continue ReadingFirst coined by Sean Ellis in 2010 to describe a unique job description, the term “growth hacking” elicits some pretty strong responses—everything from “it’s a scam” to “it’s just marketing.” So, what is growth hacking? To use Sean Ellis’s description, “a growth hacker is a person whose true north is growth.” Born in a scrappy […]
Continue ReadingA swipe file is a document that you refer to for headlines and ideas when you are experiencing marketer’s/writer’s block. Swipe files are great time-savers and money-makers for any business, but it’s often hard to find ones that fit your specific market or industry. You’re often left with example frameworks that you have to fit […]
Continue ReadingAs we head into the new year, it’s important to take a look back at the past in order to prepare for the future. If your New Year’s resolution for your business is to get more leads and gain exposure, VitalStorm can help you self-reflect and improve. Contact us to discuss how you can increase […]
Continue ReadingIf you’ve ever taken a look at your website’s analytics, you probably know that the vast majority of people who visit your website end up leaving your page and going somewhere else. Only a very small percentage of users will convert. In fact, around 97-98% of your traffic is likely to bounce. That doesn’t necessarily […]
Continue ReadingAre you wasting time and money on old SEO tactics that no longer work? We live in an algorithmic world, where computer codes are scanning the internet like never before to “decide” what gets shared online. Marketing strategy, tactics, and technology must evolve and adapt to this new world – to create likeable and shareable content […]
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